To open a store on Taobao, the following is the general process of opening a store:

1. Register a Taobao account: First, you need to register an account on the Taobao official website. If you already have an account, you can log in directly.

2. Real-name authentication: Taobao requires sellers to conduct real-name authentication to verify the identity information of individuals or companies to ensure account security.

3. Open a store: Select the store type, individual sellers select "personal store", corporate sellers select "corporate store", fill in relevant information, set the store name, store decoration, etc.

4. Prepare products: Determine the types of products to be sold, prepare product photos, descriptions and other information.

5. Publish products: Select "Publish product" in the store management background, fill in product title, price, freight, inventory and other related information, and upload product pictures.

6. Set up a shipping template: Set up a shipping template based on the weight, size and delivery area of ​​the product.

7. Marketing and promotion: formulate the store's marketing strategy, and use the coupons and promotions provided by Taobao to attract customers.

8. Order management: process customer orders in a timely manner, ensure timely delivery of goods, and provide good after-sales service.

9. Business operations: regularly update product information, pay attention to customer reviews, and strengthen store operations and management.

The above is the general process of opening a store. For specific operations, you can refer to the store opening tutorial provided by Taobao or consult Taobao customer service.