一、注册淘宝帐户
首先需要淘宝网注册一个帐户,进入淘宝网“首页”-“免费注册”;
可选择“手机号码注册”或“邮箱注册”,以下以“邮箱注册”示例,填好资料后点击“同意协议并提交注册信息”,即可“注册成功”。
接着进入“个人邮箱”中收取淘宝网“确认邮件”,点击“确认链接”-“激活账号”,开网店的第一步就完成。
注意:如果你原来已经在淘宝网买过东西,不用重复注册。在淘宝网,你可以一个账号同时是“买家”和“卖家”两个身份。
二、支付宝实名认证
点击“我的淘宝”可看到“卖宝贝请先实名认证”的提示,根据“提示”操作即可。
这个认证从一定程度上增加了淘宝开店的复杂度,但亦很大程度上增加了整个淘宝网交易的安全性。
三、淘宝开店认证
进入“卖家中心”-“我要开店”或“免费开店”,即可开始开店认证,开店认证包括“支付宝实名认证”及“上传真实个人照片”(身份信息认证)两部分。
四、开店考试
您进入“卖家中心”,点击“我要开店” 或“免费开店”进入开店任务页面,点击“开始考试”即可开始开店在线考试;
考试之前您需要选择您将要经营的行业,共30道考题,答对25道通过,如果考试不通过,需要重新考试直到通过才可以开店。
参加考试之前,您可以点击“开店指导”来了解考试知识点和试题信息。
考试试题形式为“单项选择题”,共30道,答对25道题及其以上将会通过考试,考试时限为90分钟,如果您没有通过,请重新考试。
1. Register a Taobao account
First, you need to register an account on Taobao. Go to the "Homepage" of Taobao and click "Free Registration";
You can choose "Mobile phone number registration" or "Email registration". The following is an example of "Email registration". After filling in the information, click "Agree to the agreement and submit registration information" to "Successful registration".
Then go to "Personal mailbox" to receive the "confirmation email" from Taobao. Click "Confirmation link" - "Activate account", and the first step of opening an online store is completed.
Note: If you have already bought something on Taobao, you don't need to register again. On Taobao, you can have two identities at the same time as a "buyer" and a "seller".
2. Alipay real-name authentication
Click "My Taobao" to see the prompt "Please authenticate your real name before selling products". Just follow the "prompt".
This authentication increases the complexity of opening a Taobao store to a certain extent, but it also greatly increases the security of the entire Taobao transaction.
3. Taobao store certification
Enter the "Seller Center" - "I want to open a store" or "Free store" to start the store certification. The store certification includes "Alipay real-name authentication" and "Upload real personal photos" (identity information authentication).
4. Store opening examination
You enter the "Seller Center", click "I want to open a store" or "Free store" to enter the store opening task page, and click "Start the exam" to start the store opening online exam;
Before the exam, you need to choose the industry you are going to operate. There are 30 questions in total. You will pass if you answer 25 questions correctly. If you fail the exam, you need to retake the exam until you pass before you can open a store.
Before taking the exam, you can click "Store Opening Guidance" to understand the exam knowledge points and test questions.
The exam questions are in the form of "single-choice questions", with a total of 30 questions. You will pass the exam if you answer 25 questions correctly or more. The exam time limit is 90 minutes. If you fail, please retake the exam.
Determine the source of goods. You need to consider multiple factors such as the region, variety, wholesale price, etc. You need to find a suitable source of goods through platforms, Internet celebrity recommendations, manufacturer cooperation, etc.
Register a Taobao account. You can register directly on the Taobao website, and be sure to fill in the necessary information such as the store name and business category.
Complete store information. According to the business category and target customer group, select elements such as store sign templates, store decoration, and description copy to build an attractive store image.
Publish products. After taking photos and measuring the goods, upload the product information in the Taobao product management system, and set a reasonable selling price based on market price competition.
Promotion and publicity. Attract target customers through a variety of promotion methods, such as through trains, Taobao customers, discount promotions, social networks, etc.