There are many agent operation companies where one store manager is responsible for dozens of stores. One person's experience is limited. Even if he is strong, it is difficult to cover everything.

In the final analysis, the operation company provides services, and the biggest capital is also the quality of the service.

Finding a reliable agent operation company requires a pair of wise eyes, and you must be able to see through the phenomenon to its essence. The agent operation market is relatively chaotic, and you can fall into the pit if you are not careful.

The domestic e-commerce market has developed rapidly in the past 10 years. Agent operation, as its subsidiary industry, has been born since 2012 and has reached its peak entry period after 2016. After the internal survival of the fittest in recent years, many small companies have been cleaned up by the industry. However, the development of the e-commerce market still drives the explosive growth of agent operation companies. This is because market expansion and industry segmentation are laws that cannot be violated. E-commerce services derived from the development of e-commerce are an important part of the industry. As more and more merchants carry out online business, the demand for industry access and operation business has not decreased but increased. Fortunately, in the process of internal cleaning of the industry, the threshold of industry standards is constantly being raised, and the requirements of merchants for agency operation companies are gradually transitioning to full-service e-commerce services: agency operation helps enterprises operate e-commerce business throughout the process, including store operation, e-commerce channel planning, website construction, product listing, marketing, customer service, IT, warehousing, logistics, financial settlement and other operational derivative businesses.

As a bridge between traditional enterprises and e-commerce, e-commerce agency operation service companies can not only solve the talent problem for traditional enterprises, but also help traditional enterprises quickly establish online marketing channels, establish the brand image of enterprises on the Internet, reduce operating risks and costs, and meet the initial needs of enterprises to expand e-commerce strategies.

A good agency operation platform can be seen from the following aspects:

1. First of all, it has a sufficient understanding of product categories and will give brand owners professional solutions: what products to promote at what time; different platform users match different products; whether the products promoted are new products, inventory, or network exclusives, there is a very strict and professional logic. Do not engage in price wars, maintain the price system of brand owners; strong marketing planning capabilities. All of these rely on the accumulation of time and experience.

2. The process of mutual selection between the agent and the brand is that a good agent has key development projects and rich experience in a certain category. It will not accept all operations, but will choose reliable brands, sincerely develop e-commerce channels, and have relatively strong channel control capabilities.

3. Have strong channel capabilities: in the shortest time, access as many large platforms as possible when resources allow; have strong sales and public relations capabilities at the front end, and can quickly deal with the key interface people of the large platform; have an in-depth understanding of the future business direction and focus of the platform side, and constantly adjust their own plans to match it, and take a ride.

4. IT capabilities, logistics storage capabilities, etc. To truly realize one-stop hosting, develop your own logistics warehousing, have a strong technical background to achieve front-end and back-end business connection, and create a more convenient store operation channel is the demand for industry development and the current business direction of the agent.

5. Learn to distinguish whether it is a "scam" company. This can be mainly determined by the ratio of its sales staff to technical personnel. If 70% of a company are salesmen, this company is basically a "scam" company. Such a company basically uses a very low quotation to attract customers to sign orders. Be sure to distinguish sales-oriented companies.

6. Learn to check cases: Each agency operation company will basically prepare a lot of sales cases for you as a favorable proof of their awesomeness. But all of these can be faked. So while looking at past cases, you should also look at the results of their current practical cases, and whether the specific plans they provide to you meet your needs.

Finally, e-commerce hosting is a better choice for many small and medium-sized sellers, but you need to conduct in-depth investigations, look at the scale of the other party, and sit down with the operator to talk about their operating philosophy and operating cases.

I am Awan, an e-commerce operator. My operation model is: one store (project manager + store manager + operation + copywriter + art designer + customer service) one-to-one service to support store growth.

Welcome to exchange.

The above opinions are for reference only, not for argument!

Best wishes!