I wonder if you asked the wrong question? You should ask why most e-commerce companies don't choose to operate on their behalf? But since you asked, I'll just chat about it casually!

I will call e-commerce sellers: one is the big sellers above the waist, one is the middle sellers, and one is the small sellers below the waist; from the operation form, they are divided into company team mode, family partnership mode, and single-handed mode

Based on my understanding of e-commerce, big sellers generally have their own teams, or those who have resources, funds, and supply chain advantages at the beginning also form their own teams; middle-level sellers generally know a little about e-commerce, and they form partnerships with friends and relatives around them. They usually operate by themselves, and a small number of them may find some drivers, customer service, etc.; small sellers generally do not have resource funds and supply advantages, and they don't know much about operations, and they are too lazy to learn. They think it is difficult (they think the technology is difficult), so they want to find the so-called agent to help them run the store to achieve their own purpose of making money. The ideal is full, and the reality is cruel.

Let me say it again, the agency operation model generally has: low base salary plus commission; only take commission; high service fee plus commission. Of course, ordinary small sellers will definitely look for the model that does not require a base salary, or a low base salary, because they do not have the strength to build their own team and do their own work and office space

What do small sellers think? I don’t understand operation. I have goods (just goods, not supply chain advantages), but the funds are limited, the level is limited, I need to find a great god to help me do it, but I can’t pay a good salary. For general agency operation, the company team is limited, one person is responsible for multiple stores, and if you can charge some basic service fees, you can charge some, and if you can’t charge, you can treat it as a practice. If you do it, you can make some money anyway, and if you don’t do it, you won’t lose anyway (after all, one person has many stores). Maybe you are lucky and come across a good product, invest a little, and do it! Everyone wins. The mentality of small merchants is to make money out of nothing. The purpose of agency operation is to gamble (gamble on products and investments). How can cooperation with this mentality be successful?

First of all, small and medium-sized sellers do not have the strength to hire agents for operation. They should have slowly explored and learned by themselves. How can they be so lazy? They envy others for making money. They have no choice but to gamble (gamble on the level of agent operation). Isn't it ridiculous? Whether e-commerce can be successful depends on the market and products, and on your own strength; secondly, agent operation itself is for such small and medium-sized sellers. Some of them have new stores and new products, but they have no funds and no good sources of goods. The daily budget is limited. They know that the basic situation is very low, but there is no way! The company has to survive! If you can take it, take it. If you don’t take it, there is no chance. If you take it, there may be a chance, right!

Now there are merchants everywhere in the world saying that agent operation is a liar (there must be liars! The key is how to see); there are also agent operations everywhere outside! (7-day homepage, no driving, no fake orders, all kinds of beautiful data pictures)

Not all e-commerce people understand operations. They are just doing business and just moving offline physical stores online. They are all very busy and have no time to learn this knowledge. In order to make money and increase sales earlier, they are easily fooled by agent operations. Agent operations take advantage of the sellers’ mentality and are easy to fool people.