Taobao store groups started to emerge around 2012. As the traffic and exposure of individual stores on Taobao were getting lower and lower, sellers began to help each other by establishing store groups to increase store exposure and sales.

In addition, by establishing store groups, resources can be shared in terms of product promotion, logistics and distribution, reducing costs. With the development of Taobao store groups, some professional store group operation companies have also emerged to provide sellers with more professional store group services.