The reliability of Taobao operating companies depends on the specific company and the quality of their services. Some excellent Taobao operating companies can provide professional, efficient and targeted services to help merchants achieve better sales results on the Taobao platform.

However, there are also some Taobao operating companies with serious bad or fraudulent behaviors. They may use false advertising, fake orders and other means to gain profits, which will cause losses to merchants and affect the long-term development of merchants on the Taobao platform.

Therefore, you need to consider carefully when choosing a partner. It is recommended to choose a Taobao operating company with good credibility and reputation, and sign a formal contract with it to protect your own rights and interests. At the same time, you should pay attention to avoid over-reliance on the third-party agency business model, and try your best to master your own store management capabilities and conduct effective supervision.