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How to start live streaming on Taobao Mobile

| 1Person Answer

具体步骤如下:

1、打开手机淘宝APP。

2、在主页上找到淘宝直播的版块,点击进入。

3、在右上角的图标下,找到主播入驻,点击进入。

4、首次申请时,会弹出一个显示为我要认证的窗口,点击进入认证。注意这个认证是必须要进行的,千万不要忘记。

5、认证完成后退出,填写好基本信息,包括头像、个人信息、照片等等。

6、填写完成后,点击提交申请。

7、申请提交之后,会显示已经提交。

拓展资料:

2016年5月,在经过了试运营之后,手机淘宝正式推出“淘宝直播”平台,不仅涵盖母婴、美妆、潮搭、美食、运动健身等范畴,还有全球购达人带着粉丝们逛梅西百货、漫步时尚之都的街头……消费者可以通过淘宝直播频道、微淘频道直接收看相关内容。

不过,与一般的直播不同,定位于“消费类直播”手淘平台,目前是女性观众占了绝对的主导,女性比例约为80%,而每晚8点至10点不仅仅是收看直播最踊跃的时段,同时也是用户们最愿意下单的时间,——这似乎证明,女性追起直播也同样疯狂。

近期扎克伯格在接受采访时,坦言自己已经被“直播迷住”,而直播的渐渐兴起,背后隐藏的却是消费者们对于优质知识和内容需求和追捧。在淘宝直播上,不仅仅有网红店主们与粉丝们关于服装搭配介绍知识以外,还有法学博士菲宝与粉丝们沟通化妆心得体会,健身达人陈暖央直播健身技能,有音乐达人和书画达人通过直播进行音乐及书画教学,还有全球购达人带着粉丝们逛梅西百货、漫步时尚之都的街头…

而淘宝直播平台在本月推出以来,近日更是推出从上午8点到晚上24点举行不间断的直播盛宴,从顶级造型师江南BoyNam、网红店主朱宸慧、健身达人陈暖央、95后校花主播喵叭叭纷纷现身,而除了获得大量粉丝的热捧之外,“内容+电商”的模式也让他们的网红经济之路精彩不断。

淘宝直播负责人陈镭表示:“未来我们还将进一步丰富优质的直播内容,我们相信,淘宝直播这种的内容呈示方式,正在与淘宝生态产生奇妙的化学变化,并将为消费者和商家带来激动人心的互动方式。”

Professional answer

P

电商观察

江湖人不说江湖事,电商人只说电商事!——资深电商操盘者,带你解读电商!

The specific steps are as follows:

1. Open the Taobao Mobile APP.

2. Find the Taobao Live section on the homepage and click to enter.

3. Under the icon in the upper right corner, find the anchor settlement and click to enter.

4. When applying for the first time, a window will pop up showing that I want to authenticate. Click to enter the authentication. Note that this authentication is required, don't forget it.

5. After the authentication is completed, exit and fill in the basic information, including avatar, personal information, photos, etc.

6. After filling in, click Submit Application.

7. After the application is submitted, it will be displayed as submitted.

Extended information:

In May 2016, after a trial operation, Taobao Mobile officially launched the "Taobao Live" platform, which not only covers maternal and child care, beauty, fashion, food, sports and fitness, but also global shopping experts take fans to visit Macy's and stroll the streets of the fashion capital... Consumers can watch related content directly through the Taobao Live channel and Weitao channel.

However, unlike general live broadcasts, the Taobao Mobile platform, which is positioned as a "consumer live broadcast", is currently dominated by female viewers, with a female proportion of about 80%. From 8 to 10 o'clock every night is not only the most enthusiastic time to watch live broadcasts, but also the time when users are most willing to place orders, which seems to prove that women are also crazy about live broadcasts.

In a recent interview, Zuckerberg admitted that he has been "fascinated by live broadcasts", and the gradual rise of live broadcasts is hidden behind consumers' demand and pursuit of high-quality knowledge and content. On Taobao Live, not only do online celebrity shop owners share knowledge about clothing matching with fans, but also Doctor of Law Fei Bao communicates with fans about makeup experience, fitness expert Chen Nuanyang broadcasts fitness skills, music experts and calligraphy and painting experts teach music and calligraphy and painting through live broadcasts, and global shopping experts take fans to visit Macy's and stroll the streets of the fashion capital...

Since the launch of the Taobao Live platform this month, it has recently launched an uninterrupted live broadcast feast from 8 am to 24:00 pm. Top stylist Jiangnan BoyNam, online celebrity shop owner Zhu Chenhui, fitness expert Chen Nuanyang, and post-95 school beauty anchor Miaobaba have all appeared. In addition to gaining the support of a large number of fans, the "content + e-commerce" model has also made their road to the online celebrity economy exciting.

Chen Lei, head of Taobao Live, said: "In the future, we will further enrich high-quality live broadcast content. We believe that the content presentation method of Taobao Live is producing a wonderful chemical change with the Taobao ecosystem and will bring exciting ways of interaction to consumers and merchants."

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