Taobao operation refers to the comprehensive operation and management of a store or brand on the Taobao platform. It includes market research, product selection, promotion planning, store decoration, promotion recommendation, customer service, after-sales service and other aspects.

Taobao operation aims to attract more potential customers and improve conversion rate through various means to achieve the goal of sales growth. For a company, doing a good job in Taobao operation is one of the keys to enhancing brand influence, improving sales performance and improving user experience. To do a good job in Taobao operation, the key lies in having market analysis ability, keen data perception and data analysis ability, solid product selection and supply chain ability, effective marketing methods and high-quality customer service and after-sales guarantee.