不可信。
淘宝代运营和自运营两者选择的话,我肯定优先建议你自己运营店铺。尤其是你刚刚接触淘宝,那你更应该先自己运营一下店铺,先走一遍流程。即便是未来找代运营,自己先了解一下运营流程对你都有很大的帮助。
为什么建议你先自己运营呢?我从下面几点给你分析一下:
1、淘宝代运营骗子很多很多,你很难找到既有良知又有技术的代运营。
你可以在百度视频搜索上搜索一下“淘宝代运营骗子”,会看到很多警方的视频。这都是一些真实的淘宝代运营诈骗案例,每年都有,很多公司。
骗子骗人的手法很多,而且骗子还很多,这就比较尴尬了。
2、没有人比自己更了解自己的产品。
如果店铺自己运营,遇到关于产品的问题,自己随时都能解决。但是如果店铺交给代运营,自己做甩手掌柜,遇到关于产品的问题,就要相互沟通,如果店主不怎么积极,可能就没有下文了,问题很难得到妥善解决。其实我在工作中就发现,想打造一个爆款产品,首先要考虑的不是运营方法,而是产品本身,产品的标题要尽量的上转化词,主图和详情页也不是简单的套个模板就了事的。
3、靠谱的代运营绝对不是花多少钱就能找到的,而是靠自己储备的运营技能以及相关的经验找到的。
上面说了,代运营公司很多都是骗子。虽然本质上是骗子,但是他们的销售团队经过专业的话术培训,可能每周还有小总结。忽悠新开店铺的店主一愣一愣的。如果你没有运营过店铺或者对运营知识一窍不通,相信即将受骗的就是你。我之前一个朋友(家庭主妇)想开淘宝店赚点零花钱,就因为自己没有识别代运营骗局的基本技能,完美的被骗了2个月。如果你运营过店铺,虽然没有运营很好,但是你知道这些知识点,就能知道对方懂不懂。
Not trustworthy.
If you have to choose between Taobao operation and self-operation, I would definitely recommend that you operate your own store. Especially if you have just started Taobao, you should operate your store first and go through the process first. Even if you find an agent in the future, it will be very helpful for you to understand the operation process first.
Why do you suggest that you operate it yourself first? I will analyze it for you from the following points:
1. There are many scammers who operate Taobao agents, and it is difficult for you to find an agent who has both conscience and technology.
You can search for "Taobao agent operation scammers" on Baidu Video Search, and you will see many police videos. These are some real Taobao agent operation scams, which happen every year and in many companies.
There are many ways for scammers to cheat people, and there are still many scammers, which is embarrassing.
2. No one knows their products better than themselves.
If the store is operated by itself, you can solve any problems about the product at any time. However, if the store is handed over to the agent, and you are the hands-off shopkeeper, when you encounter problems with the product, you need to communicate with each other. If the store owner is not very active, there may be no follow-up, and the problem is difficult to be properly solved. In fact, I found in my work that if you want to create a hit product, the first thing to consider is not the operation method, but the product itself. The title of the product should try to increase the conversion words, and the main picture and detail page are not simply a template.
3. Reliable agent operation is definitely not found by spending money, but by relying on your own reserved operation skills and relevant experience.
As mentioned above, many agent operation companies are scammers. Although they are essentially scammers, their sales team has been professionally trained in speech skills and may have a small summary every week. The owner of the newly opened store was stunned. If you have never operated a store or know nothing about operation knowledge, I believe you are about to be deceived. A friend of mine (a housewife) wanted to open a Taobao store to earn some pocket money, but because she did not have the basic skills to identify the agent operation scam, she was perfectly deceived for 2 months. If you have run a store, even if it is not very good, but you know these knowledge points, you can know whether the other party understands it.