淘宝运营是指对淘宝店铺进行产品市场调研、品牌营销、店铺运行体系建设、数据分析等工作的人员。淘宝运营的主要岗位职责有:
1、负责根据整体销售计划进行细化和分解,确保完成年度销售任务;
2、负责淘宝店铺的整体规划、运营、推广、客户管理等基础性的店铺运营工作;
3、负责淘宝店铺的日常产品上新、上下架、产品介绍资料更新、产品推广等日常产品相关的管理工作;
4、负责在淘宝的标准规则下进行店铺运营与推广,提高店铺的知名度,对店铺进行广告宣传,通过各个渠道进行产品引流,提升产品销售量;
5、定期对淘宝店铺的运营情况、产品销量、产品结构、用户反馈等数据进行整理和分析,并根据分析结果对淘宝店铺进行及时调整;
6、负责统计每日淘宝店铺的产品销售情况,及时更新产品库存,对红线产品及时进行补货,确保产品充足不影响销售;
7、负责汇总产品的销售信息及物流信息,及时更新物流;
8、负责产品的售前咨询、售后退换货、产品维护等业务。
Taobao operations refer to the personnel who conduct product market research, brand marketing, store operation system construction, data analysis, etc. for Taobao stores. The main job responsibilities of Taobao operations are:
1. Responsible for the refinement and decomposition according to the overall sales plan to ensure the completion of the annual sales task;
2. Responsible for the overall planning, operation, promotion, customer management and other basic store operations of Taobao stores;
3. Responsible for the daily product introduction, delisting, product introduction information update, product promotion and other daily product-related management work of Taobao stores;
4. Responsible for the operation and promotion of the store under Taobao's standard rules, improve the store's popularity, advertise the store, and conduct sales through various channels Product traffic, increase product sales;
5. Regularly organize and analyze the operation of Taobao stores, product sales, product structure, user feedback and other data, and make timely adjustments to Taobao stores based on the analysis results;
6. Responsible for statistics on daily Taobao store product sales, timely update product inventory, and timely replenish red-line products to ensure that sufficient products do not affect sales;
7. Responsible for summarizing product sales information and logistics information, and timely update logistics;
8. Responsible for product pre-sales consultation, after-sales return and exchange, product maintenance and other services.