When operating a Taobao store, the store operation methods and skills are as follows:

1. Store feature positioning

A large number of merchants believe that the more products a Taobao store sells, the more conversions it can bring. In fact, it is not. If your store has thousands of products, you need more customers to choose. After a long time of browsing the products, buyers will feel tired and have no patience to choose one or several products from many products. Customers can't feel which product is good and which is bad. Some merchants see that other merchants sell a product, which is very popular.

Therefore, they will choose to follow the trend and sell these products. But we must know clearly that if a store wants to survive, it can't sell products by following the trend, but create a special style of its own store, so that customers can think of the name of the store when they see the product. Even if the products are similar, we must make a different product main picture from others, so that we can grab traffic.

2. Decorate the store

The overall decoration style of the store greatly affects the customer's feeling about the store. A distinctive store style can make customers have a deep impression after entering the store once. If you keep copying other people's decorations, your store will lose its uniqueness. This will not only fail to attract customers, but also lose some customers.

3. Classify store products in a simple and easy-to-understand way

Why do we need to classify products in columns? It is to allow customers to have a clear understanding of the product categories, and then search for related products according to their shopping needs. Some buyers have obvious shopping goals. They will go directly to the store and find the products they want from the categories. Therefore, the simpler the classification, the better. When making classifications, never choose words that are difficult to understand.

4. Choose matching keywords when making Taobao product titles

We all know that popular keywords and best-selling words can bring a certain amount of search volume to the store, but we still need accurate tags and long-tail keywords that users often search for. When describing products, we must express them clearly and not be vague. This will easily lead to false propaganda and prevent customers who really need them from searching for your products, so the conversion rate will naturally be low.