具体建议如下:
1、我们应该从宝贝基础设置开始。首先,我们应该检查我们自己的宝贝的类目,这一类的优势是什么。试着从市场出发,先做市场分析。在淘宝搜索同类产品,看看销量大的产品,分析它们的优势、价格、标题、推广词、主图和细节页面,然后看看销量低的店铺页面。
2、我们需要看到推广环节,尽快把店铺做起来。许多卖家觉得为什么我做了推广,但没有什么订单,因此我们需要分析原因。推广必须是有针对性的,推荐产品给需要的人,转换概率将大大提高,我们需要分析目标人群,在搜索中使用的关键词,尽量少使用大词和热门词,我们可以做更多的关键词,最后比较数据并分析它们。
3、我们需要经常问问自己,为什么顾客进店后仍然不购买产品。让他们担心的是什么,他们没有足够的动力去购买,他们还不能形成下订单的动机。我们可以把当前产品的链接发送给我们的朋友,让他们帮忙寻找问题,一个接一个地消除客户的顾虑。
Specific suggestions are as follows:
1. We should start with the basic settings of the product. First, we should check the category of our own product and what are the advantages of this category. Try to start from the market and do market analysis first. Search for similar products on Taobao, look at the products with large sales, analyze their advantages, prices, titles, promotional words, main pictures and detail pages, and then look at the store pages with low sales.
2. We need to see the promotion link and build the store as soon as possible. Many sellers feel why I have done promotion, but there are no orders, so we need to analyze the reasons. Promotion must be targeted, recommend products to people in need, and the conversion probability will be greatly improved. We need to analyze the target population, the keywords used in the search, try to use less big words and hot words, we can do more keywords, and finally compare the data and analyze them.
3. We need to ask ourselves frequently why customers still don’t buy products after entering the store. What worries them, they don’t have enough motivation to buy, and they can’t form the motivation to place an order. We can send the link of the current product to our friends and ask them to help find the problem and eliminate the customer's concerns one by one.