一、京东运营专员的主要工作内容:
1、负责京东促销活动公司内部协调工作,策划京东店铺促销和关联销售活动,分析每日营销和交易数据;
2、负责与京东运营人员接洽沟通,做好各方面配合工作;
3、负责商品标题、广告语详情优化,以获得尽可能多的自然流量和尽可能高的成交率;
4、负责京东商城店的总体运营,包括网店的选品,店铺整体策划,店铺风格定位,店铺布局、活动策划、营销推广,商品上下架及 充分利用京东的各种活动资源,完成公司的销售任务;
5、领导安排的其他工作。
二、京东运营专员的任职要求:
1、一年以上京东店铺运营经验;
2、对京东会员的购物心理有充分的认知,有较强的市场感知能力,有敏锐的把握市场动态方向的能力;
3、熟悉京东商城的运作管理,熟悉京东商城的运营环境、京东商城制定的交易规则、京东商城的推广方法,有效利用京东商城网站广告资源;
4、精通京东后台系统和前台陈列系统(店内分类、推荐系统、搜索系统等)的应用,能对店面布局和版面的改善提出持续的改进意见,并能和相关人员协调解决问题 ;
5、较好的人际沟通能力,组织协调,应变能力,具有强烈的责任心和事业心。
1. The main work content of JD.com operations specialists:
1. Responsible for the internal coordination of JD.com promotional activities, planning JD.com store promotions and related sales activities, and analyzing daily marketing and transaction data;
2. Responsible for contacting and communicating with JD.com operations personnel, and doing a good job of cooperating in all aspects;
3. Responsible for optimizing product titles and advertising details to obtain as much natural traffic and the highest possible transaction rate;
4. Responsible for the overall operation of JD.com mall stores, including product selection of online stores, overall store planning, store style positioning, store layout, event planning, marketing promotion, product listing and delisting, and making full use of JD.com's various event resources to complete the company's sales tasks;
5. Other work arranged by the leader.
II. Requirements for JD.com Operation Specialist:
1. More than one year of JD.com store operation experience;
2. Fully understand the shopping psychology of JD.com members, have strong market perception, and have the ability to keenly grasp the direction of market dynamics;
3. Familiar with the operation and management of JD.com Mall, the operating environment of JD.com Mall, the transaction rules formulated by JD.com Mall, the promotion methods of JD.com Mall, and effectively use the advertising resources of JD.com Mall website;
4. Proficient in the application of JD.com backend system and front-end display system (in-store classification, recommendation system, search system, etc.), can put forward continuous improvement suggestions for the improvement of store layout and layout, and can coordinate with relevant personnel to solve problems;
5. Good interpersonal communication skills, organizational coordination, adaptability, and strong sense of responsibility and professionalism.
1. Responsible for JD.com's self-operated projects, formulate store operation plans, and complete annual and monthly sales targets according to the plan;
2. Responsible for daily communication and docking with JD.com's Xiaoer, pay attention to the dynamics of the operation group activities and sign up for platform activities, and strive for more activity resources;
3. Daily monitoring and providing sales data and analysis and summary, and timely propose optimization and improvement plans;
4. Daily store operation management, product listing and delisting, title optimization, page and detail page optimization, promotion activity planning, etc.;
5. Regularly understand the product inventory of JD.com's self-operated warehouses and ensure safe inventory, JD.com orders, logistics follow-up, etc.;
6. Will use JD.com Express, Jingtiaoke, and JD.com hard advertising for brand promotion and product promotion to achieve the expected goals;