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What is the difference between the operating models of JD.com and Tmall?

| 3Person Answer

一、经营标准不一样:天猫商城管理体系相对性较为完善。淘宝直通车丶搜索优化丶淘客丶钻展丶二级页丶三级页等全是收费标准方式,经营成本较高;京东商城80%是直销模式,产品合乎其提报标准,就可以完全免费上战位,营销推广成本费用较低。

二、是营销推广不一样:营销推广分成网站内部对营销推广丶站外推广。站内推广如搜索优化丶排行,站外推广如SEO丶SEM,网盟推广丶电子邮件营销丶手机app丶博客营销等。

三、是促销规则不一样:天猫商城相对性灵便,京东有六大促销手段,不一样的促销手段有标准不一样丶实际效果不一样。六大促销手段包含返券(京券和东券)丶狂降丶立减丶满赠丶折扣。

Professional answer

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电商相对论

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1. Different operating standards: Tmall's management system is relatively complete. Taobao Express, search optimization, Taoke, Diamond Exhibition, second-level pages, third-level pages, etc. are all paid methods with high operating costs; 80% of JD.com is a direct sales model. If the product meets its submission standards, it can be placed for free, and the marketing cost is low.

2. Different marketing: Marketing is divided into internal marketing and off-site promotion. On-site promotion includes search optimization and ranking, and off-site promotion includes SEO, SEM, network alliance promotion, email marketing, mobile app, blog marketing, etc.

3. Different promotion rules: Tmall is relatively flexible, and JD.com has six major promotion methods. Different promotion methods have different standards and different effects. The six major promotion methods include coupons (Jing coupons and Dong coupons), crazy drops, instant reductions, full gifts, and discounts.

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Logistics differences

Tmall does not have its own logistics system. Logistics is entirely supported by third-party logistics providers, mainly 3D Logistics and EMS. If the merchant is not in the province, it will take about three days for the goods to arrive, and even longer in remote areas. JD.com built its own logistics, and has logistics distribution centers in most cities across the country, which can basically reach the same day.

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First of all, the difference between JD.com and Tmall in the field, Tmall is mainly flagship stores. 1. As an open platform, Tmall is mainly for merchants to open flagship stores, and third-party brand merchants are stationed. Tmall has developed to the point where it can be said that 99% of offline products are sold on the platform. Tmall's distribution mainly relies on third-party logistics and Cainiao Logistics. Cainiao Logistics is actually similar to JD.com's distribution, but it is still distributed by third-party logistics, and warehousing is provided by Tmall.

JD.com adopts a self-operated model, each with its own advantages. 2. JD.com is a self-operated model with its own warehouses. Most products are independently operated by JD.com, and a small amount of resources are released to enterprises or other organizations for operation. You can think of JD.com as a buyer, purchasing various products from all over the country and selling them by itself, and then delivering them to customers through JD.com's powerful logistics distribution. In terms of logistics distribution, JD.com's self-operated business has a huge advantage.

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