As China's leading e-commerce platform, content operation plays an important role in JD.com's development.

The following are several methods of JD.com content operation:

1. Product recommendation and interpretation: JD.com helps users better understand product features, usage methods, applicable scenarios, etc. through high-quality product recommendations and interpretations. JD.com's content operation team will write detailed product descriptions, user experience, user reviews, etc. to provide users with a comprehensive shopping guide.

2. Brand cooperation and IP linkage: JD.com cooperates with major brands and IPs to attract users' attention and desire to buy by jointly launching special versions of products such as limited editions and customized models. At the same time, JD.com will use the influence of brands, celebrities or other IPs to convey the quality and value of products.

3. Special event planning: JD.com will plan various special events in combination with different holidays, event seasons, etc., such as 618, Double 11, New Year's Goods Festival, etc. JD.com's content operation team will prepare relevant event content and event marketing in advance to attract user participation and increase sales.

4. Community interaction and user-generated content: JD encourages users to leave comments, reviews, and order sharing at the bottom of the product page, and will also conduct online interactive activities on JD’s social platform, such as voting, comment interaction, etc., to increase user participation and stickiness.

5. User stories and brand storytelling: JD will create emotional content through real stories of users and the history and culture of the brand to enhance users’ sense of identity and trust in the products and brands.

In general, JD’s content operations use various forms of content marketing and interaction to help users better understand and choose products, while also enhancing the brand image and market competitiveness.