Step 1: Lay a good foundation

As a novice JD.com merchant, the first thing to do is to understand some of the operations and rules of the JD.com platform background and remember the functions of each option. Only on this basis can you continue to improve the store information and put products on the shelves. As the saying goes, only by knowing yourself and the enemy can you win every battle, and only by being familiar with the rules can you use the rules.

Step 2: Increase exposure

After the initial foundation is laid, the next thing to do is exposure. For novice merchants, you can mainly go to Jingzhuntong to learn about what Haitou, Kuaiche, Touchpoint, Jingtiaoke, and DMP are. As for other promotion tools, you can put them aside for the time being, and it is not too late to learn them after you get started.

In the early stage of promotion, pay attention to the exposure rate not being too high. If the subsequent conversion cannot keep up with the exposure in time, the weight of the products in the store will decrease. In the early stage, the main thing is to do a good job in keyword ranking. JD.com will support part of the traffic. After the store gradually stabilizes, the conversion will improve, which will continue to bring traffic.

It is important to remind you that if the promotion effect is not good, do not continue to promote it. Find out the reason. Is it because you are not good at driving, the product is not selling well, or the internal optimization is not done well? Consider continuing the promotion after making adjustments.

Step 3: Analyze Data

Data-based operation must first learn to analyze data. Industry data analysis, competitor data analysis, and store data analysis all need to be involved. For novices, they first need to master the large module of store data analysis, from display to click-through rate to traffic to conversion, which all need to be analyzed one by one.