1. The difference between Taobao and JD.com: support for new store traffic

Taobao supports new stores with traffic. Taobao will display new stores for a period of time, but JD.com does not, so JD.com must find resources and strategies in advance. Of course, some special categories may have some natural traffic, such as toys.

However, JD.com's new products will be pushed back for three days after they are put on the shelves, and there will be a certain weighting of new products. We can take this opportunity to build up the basic data of the products in preparation for the subsequent creation of explosive products

2. The difference between Taobao and JD.com: the impact of title optimization on products is different

Many merchants look for title optimization tools as soon as they enter JD.com. But in JD.com's algorithm, the weight of the title is far less than that of Taobao. As long as the title contains the keywords you want to search for, don't expect to change the title and your ranking will go up. So the trick to JD.com's operation is to keep the title as short as possible. After the title is written, go to the front end to look at the search results page for our target keyword. The length of the title of the product you see is the title length that JD.com likes. It works every time.

3. The difference between Taobao operation and JD.com operation: the impact of listing and delisting on product weight

On Taobao, listing and delisting have some impact on product weight. But on JD.com, there is no effect at all. The official explanation given by JD.com: Do not repeatedly list and delist products, listing and delisting have no effect on weight. However, no matter what algorithm, frequent changes will definitely lead to a reduction in weight.

4. The difference between Taobao operation and JD.com operation: the click-through rate of bidding promotion improves the quality score

When Taobao operation is doing through train promotion, the click-through rate and conversion rate of the bidding keywords determine the quality score. But on JD.com, the quality score is real-time. Therefore, when doing JD.com operation, express train, more attention is paid to the overall quality score.