1. Product;

2. Team;

3. Operation;

4. Capital;

5. Supply chain.

2. Tactical formulation, 3. Task decomposition;

4. Goal execution. The focus of store operation is different at different stages. You should grasp the rhythm and not do things that are counterproductive. For example, the Juhuasuan event on a new store will disrupt the normal price system and store growth plan of the store. The products and services cannot keep up, causing a subsequent sales vacuum and reducing customer experience. Later, I will focus on the stages of store operation. The work plan for each stage is different. The core of operation is commodity operation, service operation, buyer operation, and relationship operation.

1. To do a good job in commodity operation and what products to make, you need a complete set of operation standards. The purpose is to create a hot-selling group as soon as possible and maximize the profit of existing capital.

2. Service management, establish a set of high-quality and reasonable service system standards, optimize the window for each customer to contact, formulate a unified standard process, and all people in the company use the same caliber and method to deal with customer problems.

3. Buyer management, establish a CRM system. No matter what you do, if you only look ahead and ignore the future, there will be no virtuous cycle of development. Promotion, word of mouth, and brand are all based on customers.

4. Relationship management is a compulsory course in China. Public relations must have a plan at the beginning, and establish handling principles and skills. Political pressure is a security issue for the company. It is necessary to keep a record at any time and be prepared for any eventuality in order to develop smoothly. Operation focus 1. Product;

2. Traffic;

3. Conversion;

4. Members. Marketing ideas for operation Marketing only does two things: develop new customers and maintain old customers.

1. Promotion appeal: A. What products to provide (user demand); B. Who are the potential users (user scale); C. Where are the target users (precision marketing); D. Our advantages (price, quality, service, brand); E. Quantifiable promotion expectations (quantification of traffic entrance).

2. Promotion methods: A. Online promotion: portals, navigation sites, vertical well-known sites; B. Offline promotion: print newspapers and magazines, outdoor road signs and building LEDs; C. SEM: search engine keywords, brand areas, etc.; D. CPS alliance: small and medium-sized webmasters, online stores, third-party alliances; E. Business cooperation: brand alliance, sales promotion; F. Channel agency sales: C2C mall entry, B2C distribution, major customers; G. Event marketing: spokesperson, viral marketing. Articles you may be interested in: Practical operation sharing: Manage the rhythm in stages. How should Taobao sellers stand out and earn traffic? Thank you for your attention: "Taobao store knowledge" column @Taobao store decryption network