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What are the skills for writing self-media titles

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一个好的标题可以给你带来很好的流量。写标题的3大注意点

提炼金华信息,提示正文重要主旨。

抓住受众注意力,激发阅读兴趣。

激发受众购买欲望,促成买家购买。

写标题的10大绝招支招

支招

比如“A字半裙通穿四季,修身秘籍请拿好”

告诉你你怎么做你穿什么样的裙子修身,你推广的是你的产品,但是你写的是篇文章,通过你文章的渲染他会觉得你的裙子还不错,那我买了吧,这个就是通过支招的方法引导购买

比如“莲雾这么挑,保证不会踩雷区”

做承诺,你怎么做保证这样一个什么样的效果,卖家会对你有一个非常大的信任度,就像这个标题,如果你是一个喜欢吃莲雾的人,那我直接告诉你按照我的方法来挑你绝对不会踩雷区,我怎么挑呢,点进去看一下,结果发现你有卖一些优质的莲雾,那我索性就在你这买了吧。

数字

比如“这3种减肥法反弹几率最大,特别是第三种”

一般用数字的方式他的表明会更加明确,会让人想着这三种反弹最大特别是第三种,到底是什么方法?我去看看吧。

恐惧

比如“脸上有螨虫的三个症状,中一个就算”

就是抓住别人恐惧的心里,如果你是女的你会非常关注自己的漂亮或其他伤害点之类

新闻

比如“1399元起,小米8青春版正式开卖了”

一般这种我们可能用的比较少。

反问

比如“品味始于足下,男士商务皮鞋怎么挑?

男的本来就很多直男对不对,那怎么挑我不知道怎么挑,所以可能我看到这样一个方法我可能去学一下,看见你推荐比较好的皮鞋那我索性就在这买了吧。

设问

比如“猫咪爱主人有什么表现,他的方式好治愈!”

如果你是个养猫的人那你肯定很希望我的猫是爱我的啊,他爱我会表现在哪些方面,所以我要进去看看。

建议

比如“美少女偏爱半身裙,零bug”

我给你个方法给你个建议了解下。

否定

比如“准妈妈这个部位不能乱扣,不然伤害宝宝”

像这个不能他就是个否定对不对。

诱惑

比如“终于等来了!这双椰子700让你气场全开”

这个就是利用买家心理诱惑他让他点击来浏览。

我是月牙电子商务阿蕊,微博百度都可以找到我,私信我免费送淘宝思维导图一套哦。

每一棵大树的成长都要接受阳光,也包容风雨。

Professional answer

P

电商娱记

电商从业者,在电商事件和新闻有独特的见解,就职阿里巴巴,天下网商。

A good title can bring you good traffic. Three points to note when writing titles

Extract Jinhua information and indicate the important theme of the text.

Grab the audience's attention and stimulate reading interest.

Stimulate the audience's desire to buy and encourage buyers to buy.

Top 10 Tips for Writing Titles

Tips

For example, “A-line skirts can be worn in all seasons, take these slimming secrets”

Tells you how to wear a slimming skirt. You are promoting your product, but you are writing an article. Through the rendering of your article, he will think your skirt is not bad, so I will buy it. This is to guide purchases through tips

For example, “Pick wax apples like this, and you will definitely not step on minefields”

Make a promise. How do you guarantee such an effect? ​​The seller will have a great degree of trust in you, just like this title. If you are a person who likes to eat wax apples, then I will tell you directly that if you follow my method to pick, you will definitely not step on minefields. How do I pick? I click in to take a look, and find that you sell some high-quality wax apples, so I might as well buy them from you.

Numbers

For example, "These three weight loss methods have the highest chance of rebound, especially the third one"

Usually, using numbers will make it clearer, and people will think that these three methods have the highest rebound, especially the third one. What method is it? Let me go and have a look.

Fear

For example, "There are three symptoms of mites on the face, just one of them counts"

It is to grasp the fear of others. If you are a woman, you will pay much attention to your beauty or other damage points.

News

For example, "Starting from 1,399 yuan, Xiaomi 8 Youth Edition is officially on sale"

Generally, we may use this less.

Rhetorical question

For example, "Taste begins with the feet. How to choose men's business leather shoes?

There are many straight men, right? I don't know how to choose, so maybe when I see such a method, I might learn it. When I see you recommend better leather shoes, I might as well buy them here.

Rhetorical question

For example, "How does a cat show that it loves its owner? His way is so healing!"

If you are a cat owner, then you must hope that my cat loves me. In what aspects will he show his love for me, so I want to go in and take a look.

Suggestion

For example, "Beautiful girls prefer skirts, zero bugs"

I'll give you a method and a suggestion to understand.

Negation

For example, "Expectant mothers should not randomly click on this part, otherwise it will hurt the baby"

Like this, it is a negation, right?

Temptation

For example, "Finally I've been waiting for it! This pair of Yeezy 700 will make you full of aura”

This is to use the buyer’s psychology to tempt him to click and browse.

I am Arui from Yueya E-commerce. You can find me on Weibo or Baidu. Send me a private message and I will give you a set of Taobao mind maps for free.

Every big tree needs to accept the sunshine and tolerate the wind and rain to grow.

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