Taobao operations

1. Overall trends in e-commerce

In recent years, e-commerce has developed rapidly, and large and small e-commerce platforms have emerged one after another. The biggest keyword is social e-commerce. Taobao Tmall's performance has also been better than last year, which can also be seen from the sales of last year's Double Eleven. However, with the increase in platforms, the bonus period has passed, and it is more difficult for operators of electrical enterprises to control traffic. Content marketing has been popular recently, and in the coming 2020, content marketing is also a future trend. Taobao operators must follow the trend, seize opportunities, and seize content. For example, Weitao sections, short videos, Taobao live broadcasts, etc. are all hot topics for Taobao in the future.

2. Set a good goal

It's a new year again. At the beginning of the new year, Taobao operators have a goal, which is to determine the goal and understand the direction they must work hard. In the process of operation, if there is no good planning, the rhythm of the store is easy to be chaotic. The goals include store sales, visits, popularization costs, etc. These data operators must have several people's hearts. However, after deciding on the goal, it must be implemented. If you just don't do it, the action of this goal is meaningless.