1.店铺运营的前期主要是在选品,测款。因为选款测款就是一个店铺运营的开端。所以说选款是非常重要的,单独凭感觉肯定是不行的。所以建议通过一些工具,比如说生意参谋,对于行业热销品类、单品都有比较详细的数据分析,且生意参谋还给给出一些宝贝而又实用的选品意见。
2.分析同行店铺的运营情况,来定制自己店铺的运营计划。也是非常可取的一种方法。比较淘宝竞争力这么大,不可能只活在自己世界里。所以竞争对手的运营情况肯定是要分析和学习的。对比好的运营店铺来说,然后取其精华去其糟粕制定相应的营销计划和主推方案,才能快速抢占流量入口的优势位置
1. The early stage of store operation is mainly about product selection and style testing. Because style selection and testing is the beginning of a store operation. So style selection is very important, and it is definitely not enough to rely on feelings alone. Therefore, it is recommended to use some tools, such as Business Advisor, which has relatively detailed data analysis for the industry's hot-selling categories and single products, and Business Advisor also gives some precious and practical product selection suggestions.
2. Analyze the operation of peer stores to customize the operation plan of your own store. It is also a very desirable method. Taobao is so competitive that it is impossible to live only in your own world. Therefore, the operation of competitors must be analyzed and learned. Compared with well-operated stores, then take the essence and remove the dross to formulate corresponding marketing plans and main promotion plans, so as to quickly seize the advantageous position of traffic entrance