Optimization techniques for long-tail keywords in Taobao product titles The key factor in Taobao search engine promotion is keywords. So many sellers have started to optimize and promote titles with precise keywords, but because of the high competitiveness, some of the results are not very ideal. However, for those long-tail keywords, few sellers are involved, and their effects are not inferior to those precise keywords. Let's learn how to use long-tail keywords to optimize titles and introduce traffic. Title keywords can be divided into: 1. Broad words (such as: men's clothing, men's pants, etc.) 2. Precise long-tail words (such as: khaki pants, gray casual pants, etc.). It is recommended that small and medium-sized sellers who have just opened their businesses should use more precise long-tail words, because in the same category, sellers with tens of thousands of transactions basically occupy all the pages. So we can't compete with them. In this case, why don't we look for some words with a large search volume, a small number of products, and a decent conversion rate? Facts have proved that such words still exist, but they are just more difficult to find, so as long as we spend more time than others and work hard to find them, we can always find the powerful words we want. Personally, I think that for this type of words, it doesn’t matter if the search volume is small, but the number of products must be small, and the conversion rate must be between 1 and 3. Of course, the higher the better. This type of word is like you are speculating in stocks. You will make a fortune when the price reaches the daily limit. This type of word has a lot of room for development. It depends on whether your vision is accurate. However, we cannot completely give up on general words. The search volume of this type of word is very high. Everyone should remember one thing. All products under the Taobao category are ranked according to the time of delisting, ratings, etc., so we still have hope of ranking at the top. You can use one or two general words to match. It is better to be safe than sorry. As a small seller, you cannot waste a single bit of traffic and cannot give up any display opportunities. There are four types of keywords in the title: 1. Necessary words (e.g. new spring clothes, 2012, etc.) 2. Product attribute words (men's casual pants, gray sweatpants, etc.) 3. Promotional words (new store opening, winter clearance, etc.) 4. Personalized words (CLOT, tight, slim, etc.) As for the proportion of each type of word in the title, it is basically: necessary words + attribute words (one or two) + promotional words + personalized words (one or two). Go to Taoci and select the current 50 categories for optimization. Secondly, we should use more keywords and try not to repeat the words in the same title. If the product categories of your store are similar, don't use the same words. It's a huge waste. Even if the categories are similar, you can use different words. They can be similar but not the same (such as men's skinny jeans, skinny men jeans men, etc.). The chances of multiple keywords being searched are greater. Although the meanings of the two words are almost similar, the search results are different. Therefore, we must use Taobao's original words such as Taobao. As for Taobao, we should pay attention to it every day. Taobao can be directly imported into Excel to make it easier for us to find words. Note that it is the original word. If there is a difference of one word, the search results will be completely different. Don't change the word yourself. The recommended method is to record all the good words in the document. It doesn't take much time, but you don't have to find them temporarily when you want to use them next time. Accurate adjective + category word, "It's better to be a chicken head than a phoenix tail" has a relatively low sales volume at present, and there is definitely no good ranking for competing for hot words. At this time, using accurate words, your exposure rate must be much higher than that of hot search words. Finally, a few suggestions are summarized ① Pay attention to the readability of the title (such as: boys' pants khaki pants men's trendy pants men Korean version slim khaki pants men trendy), buyers will feel annoyed when they see it, and may not stay in the store. If it is optimized to: boys' khaki pants trendy men Korean version slim. It saves words and increases readability. ② Note that some nouns are different but the search results are the same, such as: the search results for longevity fruit and pecan fruit are the same as shown in the figure. Both words are red, which means that they can be searched. That is to say, if there is "pecan fruit" or "longevity fruit" in the title, both words can be searched. ③ Note that some words such as "free shipping" are not used now, because when buyers search for free shipping, if the seller sets the seller to bear the postage, even if your title does not have the word "free shipping", it can still be searched. ④ Note that the proportion of a certain keyword placed in the front, middle and back of the title is different. The same word placed in different positions will have different results as shown in the figure. Remember to put the word you want in the front position as much as possible. ⑤ Pay attention to the real-time update of keywords. Outdated keywords have no effect and will waste the number of words in the title. ⑥ Pay attention to the use of spaces, such as: men's pants slim and men's pants slim search results are different. ⑦ Note that the results of connecting and splitting a keyword are different, such as: Korean men's pants and Korean men's pants have different results. The more accurate the keyword optimization is, the better the effect will be. Sometimes, changing your mindset and using long-tail keywords to optimize the title is also a wise choice.