Terms of Taobao Express
1. **展现量**：推广宝贝在淘宝直通车展示位上被买家看到的次数，不包括自然搜索。
2. **点击量**：推广宝贝在淘宝直通车展示位上被点击的次数。
3. **点击率**：推广宝贝展现后的被点击比率。(点击率=点击量/展现量)。
4. **花费**：推广宝贝被点击后，卖家需要支付的费用。
5. **ROI (投资回报率)**：这是一个衡量广告效果的关键指标，计算公式为：ROI = 推广成交金额 / 推广费用 * 100%。
6. **关键词**：在淘宝直通车中，商家需要为自己的商品选择相关的关键词，以提高商品的曝光率和点击率。初期建议添加精准关键词10-15个，以便更好地管理和优化这些词的质量分。
Professional answer
1. **Impressions**: The number of times the promoted product is seen by buyers on the Taobao Express display, excluding natural searches.
2. **Clicks**: The number of times the promoted product is clicked on the Taobao Express display.
3. **Click-through rate**: The click-through rate of the promoted product after it is displayed. (Click-through rate = clicks/impressions).
4. **Expense**: The fee that the seller needs to pay after the promoted product is clicked.
5. **ROI (Return on Investment)**: This is a key indicator to measure the effectiveness of advertising, and the calculation formula is: ROI = promotion transaction amount / promotion fee * 100%.
6. **Keywords**: In Taobao Express, merchants need to select relevant keywords for their products to increase the exposure and click-through rate of their products. It is recommended to add 10-15 precise keywords in the initial stage to better manage and optimize the quality score of these words.
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