The revised Taobao Express should focus on optimizing keywords and advertising group targeting, improving advertising accuracy and display effects, increasing click-through rate and conversion rate, while controlling advertising budget and delivery time period to avoid ineffective waste, constantly monitoring and analyzing data, making optimization adjustments, and improving advertising ROI.

In addition, you can consider using external channels such as social media to increase advertising exposure and brand awareness, strengthen interaction with customers, and improve user satisfaction and loyalty.