一:新手开店内容
①:淘宝开店规则:了解开店基本的步骤和账号认证流程,还有开店注意事项等。
②:淘宝后台操作:了解淘宝卖家后台基本操作
③:宝贝上架操作:属性宝贝上架流程和宝贝属性设置和类目选择
④:店铺装修操作:熟练装修淘宝PC端店铺和手机端店铺
⑤:淘宝搜索规则:了解淘宝流量搜索规则和搜索原理
二:店铺运营课程
①:淘宝SEO搜索优化:获取淘宝免费自然搜索流量必须
②:视觉营销:优化图片,提升店铺视觉营销影响
③:详情页优化:了解详情页文案设计和详情页设计原则,增加产品信任度
④:店铺数据分析:通过店铺数据反馈优化店铺各个模块
⑤:关键词优化:提升搜索匹配度,增加宝贝展现
⑥:关联营销:做好宝贝关联营销,让店铺流量形成闭环
1: Contents of store opening for beginners
①: Taobao store opening rules: understand the basic steps of opening a store and the account authentication process, as well as matters needing attention in opening a store, etc.
②: Taobao backend operation: Understand the basic operations of Taobao sellers
③: Product listing operation: attribute product listing process and product attribute setting and category selection
④: Store decoration operation: Proficient in decorating Taobao PC stores and mobile stores
⑤: Taobao search rules: Understand Taobao traffic search rules and search principles
Two: Store operation course
①: Taobao SEO search optimization: Must obtain Taobao free natural search traffic
②: Visual marketing: Optimize pictures to enhance the visual marketing impact of stores
③: Details page optimization: Understand the copywriting design and details page design principles of details page to increase product trust
④: Store data analysis: Optimize each store module through store data feedback
⑤: Keyword optimization: Improve search matching and increase product display
⑥: Related marketing: Do a good job of product related marketing to form a closed loop of store traffic