The first part introduces the project background, including the market status analysis of Huaxizi brand and the feasibility analysis of Huaxizi project;

The second part studies the operation mode of Huaxizi new media, through the live broadcast mode and operation mode of Huaxizi;

The third part discusses the design of Huaxizi planning book, including marketing plan and promotion plan;

The fourth part explains the future development and future trend of Huaxizi project.