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Promotion methods for Taobao online stores and Taobao stores

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1、淘宝客推广

这是一种成交才需要付费的方式,其优点是点击和展示都是免费的,在完成交易后支付一定比例的佣金,能比较灵活地调整佣金比例控制推广的费用,缺点是需要找大牛淘宝客合作,一般合作店铺都需要店铺达到皇冠等级或者天猫店铺,通过淘宝客的方式增加商品销量不会提升商品搜索权重。

2、站外推广

新品破零或者新店没信誉可以找一些站外推广,比如去秒好货。先积累一定的销量、评价,增加一些店铺信誉,接下来去做推广也会比较简单,相对应的数据也会更好看,从而系统才会给你分配更多的流量,让你能进一步发展。

3、直通车推广

这是一种最直接的推广方式,按点击付费,付费价格是竞价的方式,一些比较好的搜索词往往需要出很高的价格才能排在前几页,需要将你觉得比较有竞争力和优势的商品,开一些直通车搜索词,但这是点击就付费的,不一定会有成交,所以我们应该选择好商品,控制好价格,很多新手盲目开直通车往往花了钱却没有成交,所以要开好直通车还需要多学习一些直通车推广知识。

4、淘宝社区推广

随着很多社区的兴起,买家和卖家很多都会去逛社区,买家想要找一些自己需要的商品,卖家也希望将自己的商品推广给更多的人,每个人都是你的潜在客户,但是你在推广的同时广告也不能太生硬,要不很容易被禁言或者封号。

5、QQ群推广

QQ是我们经常用的一种聊天工具,当然也是一种非常好的推广工具,我们可以加一些买家或卖家的交流群,利用聊天的方式推销自己的产品,不过在这广告也不能太生硬,因为群主看到是广告的话也很大概率会将你踢出群。

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1. Taobao customer promotion

This is a method that requires payment only after a transaction is completed. Its advantages are that clicks and displays are free, and a certain percentage of commission is paid after the transaction is completed. The commission ratio can be adjusted flexibly to control the cost of promotion. The disadvantage is that you need to find a big Taobao customer to cooperate with. Generally, the cooperative store needs the store to reach the crown level or Tmall store. Increasing product sales through Taobao customers will not increase the product search weight.

2. Off-site promotion

If a new product breaks zero or a new store has no reputation, you can find some off-site promotion, such as Miaohaohuo. First accumulate a certain amount of sales and reviews, and increase some store reputation. It will be easier to do promotion next, and the corresponding data will be better, so that the system will allocate more traffic to you, allowing you to develop further.

3. Through Train Promotion

This is the most direct way of promotion, pay per click, the paid price is a bidding method, some better search terms often need to be very high to be ranked in the first few pages, you need to open some through train search terms for the products you think are more competitive and advantageous, but this is a pay per click, there may not be a deal, so we should choose good products and control the price, many novices blindly open through trains often spend money but no deal, so to open a good through train, you need to learn more about through train promotion knowledge.

4. Taobao community promotion

With the rise of many communities, many buyers and sellers will go to the community, buyers want to find some products they need, sellers also hope to promote their products to more people, everyone is your potential customer, but you can't be too blunt when promoting the advertisement, otherwise it is easy to be banned or blocked.

5. QQ group promotion

QQ is a chat tool we often use, and of course it is also a very good promotion tool. We can join some buyer or seller communication groups and use chat to promote our products. However, the advertisement should not be too blunt, because if the group owner sees it as an advertisement, there is a high probability that you will be kicked out of the group.

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