Taobao adopts the C2C model. The current operating model adopted by C2C e-commerce companies is to build an auction platform for buyers and sellers, charge transaction fees in proportion, or provide a platform for individuals to open stores on it and charge fees in a membership system.

C2C is a professional term in e-commerce, which means e-commerce between individuals. C refers to consumers, because the English word for consumers is Customer (Consumer), so it is abbreviated as C. And because the pronunciation of 2 in English is the same as to, CtoC is abbreviated as C2C, which means Customer (Consumer) toCustomer (Consumer). For example, a consumer has a computer and sells it to another consumer through the Internet. This type of transaction is called C2C e-commerce.