1 The main work is to sell and promote products through the Taobao platform to increase the exposure and number of fans of the store 2 In order to increase the online exposure, it is necessary to carry out store decoration design, product description optimization, keyword optimization and event planning, etc. 3 Conduct data analysis and tracking statistics, adjust marketing strategies in time, and increase sales and user satisfaction. Extension: With the development of mobile Internet, the scope of Taobao operation has expanded from PC to mobile and WeChat applets. It is necessary to keep an eye on new technologies and new trends and adjust marketing strategies in time to adapt to market demand. At the same time, it is also necessary to focus on user experience and service quality to improve word-of-mouth and brand awareness.