分析店铺
分析店铺最主要的途径是通过生意参谋,然后通过推广的记录以及客服的记录来做出综合性的分析。
比如我们的客服主管就要参考总销售额,然后结合流量、转化率、客单价等做出进一步的分析。
比如说访客流量来源、投入成本、未达标的原因是什么、流量下降的点在哪。
2、分析对手
是否分析对手,这是判断一个运营人员是否有成色的重要参考,尤其是那些排名前十的竞争对手需要格外的注意。
排名高说明整体实力较强,团队的规模也是比较大的,去学习它们的主图设计、标题优化甚至是宝贝的选择这些都是学习的地方。
3、付费推广
一个不会开直通车的淘宝运营人员,基本上是骗子,虽然直通车不是淘宝的全部,但足可以决定店铺的生死。
直通车的点击率、平均点击花费、展现排名、转化率、成交额、投入产出比等一大堆数据都需要进行分析和重组。
4、策划活动
活动不是每天都要有,但也要差不多两三天一次,因为每一个新品商品都可以看做是活动。
去做,意味着有更好的数据,不做也不能说宝贝在以后做不起来,但能够赢在起跑线上何乐而不为呢。
小活动一般就是旺旺、QQ、邮箱、微信、手机短信的推广,所以没那么麻烦。
Analyze stores
The main way to analyze stores is through business advisors, and then make a comprehensive analysis through promotion records and customer service records.
For example, our customer service supervisor will refer to the total sales, and then make further analysis based on traffic, conversion rate, customer unit price, etc.
For example, the source of visitor traffic, investment cost, reasons for non-compliance, and where the traffic drops.
2. Analyze opponents
Whether to analyze opponents is an important reference for judging whether an operator is good or not, especially those competitors ranked in the top ten need special attention.
High rankings indicate strong overall strength and a relatively large team size. Learning their main picture design, title optimization, and even product selection are all places to learn.
3. Paid promotion
A Taobao operator who does not know how to open a through train is basically a liar. Although the through train is not all of Taobao, it is enough to determine the life and death of a store.
The click-through rate, average click-through cost, display ranking, conversion rate, transaction amount, input-output ratio and many other data need to be analyzed and reorganized.
4. Plan activities
Activities do not have to be held every day, but they should be held every two or three days, because every new product can be regarded as an activity.
Doing it means having better data, and not doing it does not mean that the product will not be successful in the future, but why not do it if you can win at the starting line.
Small activities are generally promotions on Wangwang, QQ, email, WeChat, and mobile phone text messages, so it is not that troublesome.
Taobao operations need to do the following: Clear conclusion: Taobao stores need to be promoted and managed to increase store exposure and sales. Explanation: As an e-commerce platform, Taobao is highly competitive and needs to be continuously promoted and managed to increase store exposure and sales. Taobao operations require a lot of time and energy to optimize, promote and manage stores, such as making activity pages, publishing coupons, operating communities, etc. Content extension: In addition to the above work, Taobao operations also need to manage the inventory, logistics and after-sales service of goods, and follow up on customer feedback and suggestions in a timely manner to improve user satisfaction and reputation. At the same time, Taobao operations must also combine the industry characteristics of the store, conduct market analysis and competitor monitoring, and continuously optimize the store's strategies and plans to meet market changes and challenges.
1 The main work is to sell and promote goods through the Taobao platform to increase the store's exposure and the number of fans
2 In order to increase online exposure, it is necessary to carry out store decoration design, product description optimization, keyword optimization and event planning
3 Conduct data analysis and tracking statistics, adjust marketing strategies in a timely manner, and increase sales and user satisfaction.
Extension: With the development of mobile Internet, the scope of Taobao operation has expanded from PC to mobile and WeChat applet. It is necessary to keep an eye on new technologies and trends and adjust marketing strategies in time to adapt to market demand.
At the same time, it is also necessary to focus on user experience and service quality to improve word-of-mouth and brand awareness.
1. Responsible for the daily operation of Taobao stores, including store layout, event planning, marketing promotion and product listing and delisting, making full use of platform activity resources to complete sales tasks.
2. Responsible for internal coordination of online store promotion activities.
3. Maintain the relationship between the customer service of the relevant departments of the online store and do a good job in the docking of daily activities.
4. Responsible for event registration, store traffic introduction, sales conversion rate improvement, and have a deeper understanding of mature event platforms.
Taobao operation mainly refers to the organization and operation management of e-commerce on Taobao by enterprises, including ordinary stores or malls, planning plans, promotion plans, page templates, activities, services, and other operations of the entire e-commerce process.
The main work content of Taobao operations can be divided into the following points in the final analysis:
1. Finding products. Product selection is the first step in operations. Subsequent operations are based on products, with the goal of tapping into market potential products, helping to improve product effects, optimizing inventory status, monitoring hot-selling items, tracking competitors, and creating explosive products.
2. Collect the best-selling categories, brands, and products in the industry, analyze the reasons for their hot sales, and summarize successful marketing methods. Analyze the advantages and disadvantages of hot-selling products, and find reasons and solutions for the hot sales of our products. Choose the right goods, which must be explosive, belong to mass demand, and meet market trends.
3. What are our advantages and disadvantages in categories, brands, and products, and be familiar with the product life cycle and market capacity.
4. Analyze the product situation of competitors, formulate corresponding marketing plans and main promotion plans, and quickly seize the advantageous position of traffic entrances.