The operation and traffic of Taobao stores involve many aspects. Here are some suggestions and strategies:

Store positioning and product selection: First, clarify your store positioning and determine the types of products you want to sell and the target customer groups. Choose products with market demand, relatively small competition and high profits.

Optimize stores and products:

Store decoration: Design an attractive store image and ensure that the store layout is clear, beautiful and easy to navigate.

Product descriptions and pictures: Provide detailed and accurate product descriptions and high-quality pictures to increase conversion rates.

Keyword optimization: Use keywords reasonably to improve the ranking of products in search results.

Promotion and traffic:

Paid promotion: Use paid promotion tools such as Taobao Express and Taobao Affiliate to increase product exposure.

Social media marketing: Use social media platforms such as WeChat and Weibo to share product information and attract potential customers.

Content marketing: Create valuable content such as blog posts, video tutorials, etc. to increase brand awareness and user stickiness.

Promotional activities: Organize limited-time discounts, discounts for purchases over a certain amount, and other promotional activities to attract users to buy.

Cooperation and alliance: Cooperate with other stores or brands to promote each other and expand influence.

Customer service: Provide high-quality customer service, including quick response to customer inquiries, handling after-sales issues, etc. Good reputation and customer satisfaction help attract more new customers.

Data analysis and optimization: Regularly analyze store operation data, understand user behavior and needs, and optimize products and services. Through data analysis, adjust promotion strategies to improve conversion rates and profitability.

Build brand trust: Build brand trust by providing high-quality products and services. Encourage customers to leave comments and share shopping experiences to improve store reputation.

In short, the operation and traffic diversion of Taobao stores require comprehensive consideration of multiple aspects, including store positioning, product selection, optimization of stores and products, promotion and traffic diversion, customer service, and data analysis and optimization. Through continuous experimentation and optimization, you can gradually increase the exposure and sales of your store.