1. First of all, you must be very familiar with Taobao's various operating procedures; be familiar with online shopping processes, and be proficient in using online communication tools and various office software; be fully responsible for the daily operations of the online store, make operating budgets, and be directly responsible for the performance of the online store. You must understand the product planning of the online store

2. Organize, train and manage the customer service team to conduct online sales and complete sales tasks;

3. Coordinate internal resources to complete various links such as procurement, logistics, and after-sales; promptly resolve problems that arise in daily work, ensure the normal progress of the team's work, and supervise and continuously improve performance levels;

4. Plan and organize the implementation of the overall marketing promotion of the online store to enhance the online store's own marketing capabilities; regularly track and evaluate the promotion results, submit statistical analysis reports on the promotion results, promptly propose marketing improvement measures, and provide practical improvement plans.

Extended information

Taobao agent operation refers to the Taobao shop owner (market shop and mall shop) handing over the shop's sales customer service, decoration, optimization, through train, marketing planning and other work links to the Taobao online shop agent operation company for management. After the professional personnel of the agent operation company conducts the qualification review of the shop, they will adopt the promotion and marketing methods suitable for the shop and products without violating the Taobao rules, effectively improving the store traffic, conversion rate, platform comprehensive competitiveness, etc.

Content of operation service:

1. Market research/operation planning for the establishment of online sales platform: Determine the brand positioning of online sales in combination with the brand and online consumer situation, and formulate a three-stage plan.

Project team formation: Wangying establishes a complete project team for each customer and assists the enterprise in cultivating its own team.

Platform entry: Provide one-stop service for entering high-traffic e-commerce platforms such as Taobao.

Store design and decoration: Determine the design style according to the brand positioning, and provide professional web design.

Products on shelves: upload product information to the online sales platform according to a certain template.

Online store management specifications: establish online store regulations and standardize business management

2. Brand marketing promotion soft text implantation: blog, forum, SNS soft advertising implantation. Brand theme event planning: regular theme event launch, regular participation in Taobao's fixed marketing promotion activities. Marketing tool application: Taobao 123show, Taobao customer, video and other promotional tools. Circle marketing: store SNS community establishment, such as independent sites (Taojianghu) for store and consumer interaction, product gang construction and maintenance, etc.

SEM, SEO optimization: improve store click-through rate and conversion rate; store regular off-site promotion, etc. Advertising placement: maximize resource benefits advertising plan and effect tracking feedback, assist enterprises in promoting the use of marketing tools such as Taobao Express. Customer management: customer relationship management team and return visit mechanism. Channel control: network brand image maintenance, rectification of network infringement and piracy

3. Product photography and art service Photography positioning: professional visual marketing team provides suggestions and confirms style requirements with customers. Photography planning: shooting method selection, model selection, makeup and matching, scene selection, creative conception. Formal photography: professional model indoor and outdoor shooting, flat shooting and other forms are optional, with a high-configuration studio in Hangzhou and Beijing. Post-processing of pictures: color, proportion, structure adjustment; page highlights, adding design elements.

4. Data analysis of online store operation service: statistical analysis of industry, brand, and store network sales data. Sales support: sales team formation, accurate sales and improvement feedback based on data support.

Software support: online store data is connected with the company's order and inventory system to achieve synchronous management. Distribution platform construction: distributor recruitment and contact, distribution channel deployment. Logistics support: provide logistics interface and provide training for customer logistics department. Store management software: Use store management software for daily store operations and monitoring

5. E-commerce in-depth strategy report Enterprise e-commerce overall solution: Tailor a complete set of e-commerce solutions from platform construction to brand promotion for customers, and choose the best channel integration.