Online store operation generally refers to the operation work based on online stores: market research, market store opening, official online store operation, brand marketing, capital flow, logistics, construction and maintenance of distribution system, member marketing, data analysis, etc.

1. Make an operating budget for the online store, be responsible for performance, and understand online store product planning;

2. Organize, train and manage the customer service team to conduct online sales and complete sales tasks;

3. Coordinate internal resources to complete various links such as procurement, logistics, and after-sales; solve problems in daily work in a timely manner, ensure the normal progress of team work, supervise and continuously improve performance levels;

4. Plan and organize the implementation of the overall marketing promotion of the online store to enhance the online store's own marketing capabilities; regularly track and evaluate the promotion effect, submit statistical analysis reports on the promotion effect, and promptly propose marketing improvement measures and provide practical improvement plans;

5. Timely analyze various sales data of the online store. Extended information: Basic skills for online store operation 1. Global awareness: When operating, you should not only focus on one link or one aspect, but also take into account the impact on Taobao stores when considering this aspect.

2. Pay attention to buyer needs: It is also very important to operate Taobao stores well and let Taobao buyers accept and be willing to buy our products.

3. Play to your strengths and avoid weaknesses, and highlight product advantages: Only when our products have enough highlights and advantages, will it be easier to attract the attention of Taobao buyers, let buyers become interested in our products, and increase the flow and sales of the products.

4. Use activities to help attract traffic: In Taobao stores, traffic is also an important part of Taobao operations. Taobao stores can only be successful if they have obtained a certain amount of traffic. For traffic, in addition to general promotion, holding some Taobao activities is also a very effective method, because through some preferential activities, buyers can also be more easily attracted to click.