For novices who want to open a Taobao store, the first biggest worry is not knowing what to sell. Based on the fact that Taobao's various categories are basically saturated now, if you want to open a Taobao store at this time, then you have to consider doing market segmentation.

When you are sure what you want to sell, you can start to open the store. Then, what you need to consider next is how to find the source of goods and how to promote it. There are only a few processes for opening an online store. It is very simple. It is very easy to open a Taobao online store. The process is that process. There are a lot of processes on the Internet. If I write the process of opening an online store, it is also those processes. This is the hard rule of Taobao. It is nothing more than: registering a Taobao account-Alipay account binding-Alipay real-name authentication-Taobao store authentication-Taobao exam-setting online store attributes-uploading products to Taobao-store decoration and operation. This is the overall process of opening an online store. It is very simple.

2.1. Specific data analysis

This needs to be done by the operations department themselves. Unlike those large companies, there are usually people responsible for specific operations tasks. They will come up with specific proposals and analyses, and then you just need to review them. However, for a small team, data analysis needs to be done by the operations department. You need to analyze the data of the entire industry, and use these data to decide on the main models to predict which models will sell well. You need to analyze the store data. For example, traffic, conversion, payment, etc., and use these data to determine where your store has problems, where you need to improve, and where you need to continue to maintain.

2. Product optimization, title optimization

I have said before that if you can use software to optimize, then title optimization is one of the key points of operation. Now many people say that they are looking for an operation, in fact, they want to find someone to do optimization. It is not like a big company, where there are optimizers who are responsible for optimization, promotions who are responsible for promotion, and planning who are responsible for planning. However, for a small team, they have to do all these operations. Now it can be said that product optimization is also a relatively important job in free traffic, so this part must be done by the operation itself. The operation of a small team actually optimizes, optimizes, and optimizes again, and promotes, promotes, and promotes again every day.

If you want to learn Taobao operations, you can come to this group, which is full of Taobao small sellers, who can help you answer questions and exchange operation skills. The first is one seven four, the middle is three five nine, and the last is three seven zero. There are learning materials that can be downloaded.

3. Traffic diversion and promotion

Traffic diversion is a must for small team operations. Not only do they have to plan how to divert traffic, but they also have to practice how to divert traffic themselves. Even for some smaller teams, they don’t even assign you an operations assistant, and you have to do all these things by yourself. You need to do the through train and the diamond exhibition by yourself. You also need to do off-site traffic diversion by yourself, so at this time you need to know how to divert traffic and how to practice it. Rather than just talking about a general direction, because these are what you must do.

4. Analyze competitors

This is a must. For example, for me, after I have done a simple optimization for someone, my focus is to start studying competitors. I first need to understand which products and stores are our competitors, and then study how they attract traffic and the daily transaction situation of their stores. For example, if both he and I have opened a car, I need to analyze how much the direct train costs every day. For example, he has been competing with me for the first place in the direct train in the first few days, but after a few days, he suddenly retreated to the back. At most, he occasionally competes with me once or twice during the peak hours of the crowd. At this time, I will judge that this competitor is not strong. Either his funds do not have the ability to compete with me, or his optimization is not in place. He cannot make a profit by competing with me. I also need to analyze him in terms of natural search. His words often appear on the homepage. Probably, what are the reasons that cause him to appear on the homepage. How is his on-shelf and off-shelf time arranged?