1.需要查看店铺一天每隔一个小时的进店人群数量,仔细观察店铺的流量分布时间,新手商家最容易忽略的一点就是,没发现淘宝上下架时间是流量至高点。因此用好上下架时间做流量,选择在流量的高峰期来上架新产品,提升访客流量至关重要。
2.看店铺城市权重,这是引流的核心技巧,了解店铺什么城市转化率最高,在做布局的时候,选择这些城市排名好的关键词和好卖的商品,这样店铺流量才会越来越好。
3.不要盲目推广。推广是一把双刃剑,本质上是给店铺快速引流,推广只是辅助作用,是为了快速做量,为了自然流量和活动,但是还是要把核心内容产品做好才是关键。
4.不要盲目做活动。由于活动有免费的流量资源,因此活动是最受商家青睐的,特别是大活动,在做活动之前要把前期准备工作都做好,不打没有准备的仗,活动可以让你爆量,也可以让你罚的倾家荡产,对店铺有一个基础的预期,准备多少货,活动能卖多少,能否承受的住等等。
1. You need to check the number of people entering the store every hour a day, and carefully observe the traffic distribution time of the store. The most easily overlooked point for novice merchants is that they did not find that the time of Taobao's on-shelf and off-shelf is the peak of traffic. Therefore, it is very important to use the time of on-shelf and off-shelf to generate traffic, choose to list new products during the peak period of traffic, and increase visitor traffic.
2. Look at the city weight of the store, which is the core skill of traffic diversion. Understand which city has the highest conversion rate of the store. When making a layout, choose keywords with good rankings and easy-to-sell products in these cities, so that the store traffic will get better and better.
3. Don't promote blindly. Promotion is a double-edged sword. In essence, it is to quickly divert traffic to the store. Promotion is only an auxiliary role. It is to quickly increase the volume, for natural traffic and activities, but it is still the key to do a good job of the core content products.
4. Don't do activities blindly. Since events have free traffic resources, they are the most popular among merchants, especially large events. Before doing an event, you must do all the preparatory work. Don't fight an unprepared battle. Events can make you explode, but they can also make you bankrupt. You need to have a basic expectation for the store, such as how much goods to prepare, how much you can sell during the event, whether you can bear it, etc.