1. Platform type

The model is a platform provided to individuals or enterprises for opening stores and trading, and profits are made through commissions, service fees, advertising fees, value-added services, etc.

This is like an offline market mall.

Among all e-commerce platforms, Taobao is currently the largest e-commerce platform. Mobile e-commerce platforms such as Weidian, which have emerged in the mobile Internet era, provide tools to enter the circle of friends and do micro-business.

The big data intelligent marketing platform Kuaijing New Retail said that Taobao, Tmall, and JD.com are the earliest e-commerce models. Merchants can sell things online after entering the platform. If you haven't done it before, companies are not encouraged to spend energy on these platforms now. Because after opening a store, you will find that no one consults or places orders. Because the bonus period of the platform has passed, giants have emerged in various sub-segments, and they control more than 90% of the traffic through sales and costs. If new companies want to obtain rankings and exposure, they can only spend money on promotion, which is very costly.

In addition to Taobao, the model of micro-e-commerce is to display in WeChat in the form of web pages. At the beginning, the main trading platform of WeChat merchants was WeChat e-commerce. At present, there are players in the field of WeChat e-commerce, such as Weidian: an e-commerce platform officially launched by WeChat, but the functions are very simple and almost have no practical effect. At present, the most mainstream WeChat mall platform is Kuaijing e-commerce, which has very powerful functions.

2. Vertical type

Mainly operating a single category, vertical e-commerce has a very important feature, that is, the goods sold are all self-operated.

This type of company generally obtains the agency or distribution rights of certain brands and makes profits by earning the price difference, such as Yougou, which mainly makes shoes, Youhuo, which makes clothes, and Jiuxian.com, which makes wine.

3. Hybrid type

Vertical e-commerce will inevitably encounter bottlenecks when it develops to a certain extent. The most effective way to break through the bottleneck is to expand the category.

For example, JD.com, which started out as a 3C digital product, Jumei and Lefeng, which mainly make cosmetics, and Amazon and Dangdang, which mainly make books, have now developed into e-commerce platforms.

The characteristics of these platforms are self-operated + stores. They operate their original advantageous categories, expand their market share, gain more bargaining power, and earn the difference in supplier sales prices; introduce more brands to open stores, and earn income through commissions, service fees, advertising fees, etc.

4. Content-based

Xiaohongshu is a typical example. Xiaohongshu users post their overseas shopping lists on the APP. Xiaohongshu mines hot items through data analysis and purchases them for related sales. In order to meet the needs of users and to keep users in the Taobao ecosystem, Taobao has been vigorously supporting Taobao experts to be shopping guides in the past two years. Through Taobao's functions such as good products and shopping lists, they make high-quality recommendations for users and guide shopping decisions.

5. Shopping guide

Mainly engaged in traffic distribution, the profit model is mainly to earn transaction commissions.

Shopping guide websites such as 9.9 yuan free shipping, cabbage prices, and rebate websites mainly rely on Taobao customer commissions for profit, and large-scale Taobao customers have considerable profits. The earliest Meilishuo and Mogujie were shopping guide websites, and they were the best shopping guide websites at that time. Now they have transformed into e-commerce platforms.

Live broadcasting became popular in the second half of 2015, and shopping guide live broadcasting also came into being. Live broadcasters try on clothes and cosmetics on the spot through live broadcasting, providing consumers with a more intuitive shopping experience and improving conversion rates.

6. Flash sale type

Flash sale websites are essentially platforms, but there is still a big difference. They do limited-time rush sales based on brands.

For example, Vipshop and Juhuasuan, the main core competitiveness of this type of promotion is limited time, limited quantity, and lowest price. In order to establish competitive barriers, Vipshop has built its own warehousing and logistics system to ensure consumers' shopping experience.

7. Buyer type

Buyers refer to those who have mastered trend information and fashion trends, can help consumers buy goods from all over the world, or have a group of fans and can control certain orders. Meilishuo HiGo and Oxygen both adopt this model, collecting fashion items and providing them to consumers through fashion buyers from all over the world.

8. Service-oriented

It mainly refers to companies that provide e-commerce supporting services on e-commerce platforms, such as agency operations, and make profits by helping brands operate online stores and charging service fees.