E-commerce operation is mainly responsible for the overall operation and marketing plan of the store. The following is a detailed introduction to the specific job responsibilities of e-commerce operation:

1. Responsible for the operation of the company's e-commerce platform, including event planning, online publicity and promotion, event planning, brand positioning and packaging, and daily operations;

2. Conduct in-depth analysis based on website marketing data, evaluate the operation of each product, refine selling points, and guide artists to optimize pages, increase search volume, and promote sales;

3. Responsible for collecting market and industry information, analyzing competitors, paying attention to competitors' changes and marketing strategies such as selection and pricing, and providing effective solutions based on the advantages of our store;

4. Familiar with the operating environment, transaction rules, and advertising resources of Taobao websites of various e-commerce platforms;

5. Analyze the latest data daily, and take targeted operation measures according to data changes. The work content of operation includes the following:

1. Content output Content can be roughly divided into four types:

1. Banner, push, SMS copywriting in the direction of marketing plan, focusing on attracting users to click.

2. Shopping guide copywriting in the direction of recommendation, deeply explore the characteristics of goods or service providers, and improve conversion by packaging and promoting their content.

3. Rule-explaining content, the gameplay of activities, relevant standards and product function descriptions, need to be simple and direct for users to understand.

4. Soft articles related to scenes, using stories, jokes, topics, shopping scenes and other methods to arouse users' interest and arouse users' needs.

2. Resource control Activities and channels are resource positions. Resources are limited, so there will be competition. Resource management requires rules, otherwise someone will ask what the standard of resource positions is, why he can be on it but I can't. This involves the horizontal division of industries and categories, and the vertical stratification of merchants' heads, waists and tails.

To be more specific, it also includes the adjustment and optimization of the order of goods on the same page. 3. Data Analysis Data analysis is very important. From which angles to analyze, which indicators are needed, how to compare and analyze different indicators horizontally and vertically, what does the change in data represent, what are the reasons behind it, and what are the improvement measures.

From not knowing it at all to gradually having a set of ideas and methods, I personally think that data analysis is one of the biggest gains since I started operations.

Data is an objective standard for evaluating effects and an important means to assist scientific and technological decision-making. Operations that cannot do data analysis are blind. 4. Communication When doing operations, I often feel that I am so busy today but nothing seems to have been accomplished. A lot of time I am in debate and discussion.

As the demand side, you need to communicate with product, design, and development students to ensure that the demand is not deformed and the actual final effect is achieved.

As the resource side, you need to communicate with industry merchants to clarify rules and standards.

5. Miscellaneous tasks Operations are trivial because in addition to arranging the above tasks, you need to quietly review products, make pictures, edit pages, operate the marketing background manually, and even purchase and ship.

These are all things that operations have to do. In fact, they include three positions: content operations, event operations, and product operations. Let's refine the focus of these positions.