电商运营团队岗位如下图:
1、运营部职能:负责团队内部资源的由上到下地整合,计划,组织,跟进团队的运营事务,掌控全局,综合统筹,把控团队方向。
2、商品部职能:根据市场销售趋势,定制销售货品,预见市场流行趋势,快速准确下单订货,跟进货品到货周期,分析货品数据,注意商品的动销率。
3、推广部职能:根据流量指标,通过直通车、钻展、活动等手段,提高店铺流量,增强营销效果同时降低费用。
4、营销部职能:负责项目推广定位和主题策划设计工作,通过自身主题式营销和结合淘宝活动,增强买家的购物体验,同时增强营销效果,提供店铺转化率。
5、销售部职能:直接面对消费者,以最优的服务态度,利用销售技巧,寻找和满足买家的需求点,并提供良好的售后服务,提供买家良好的顾客体验。
6、物流部职能:管理库存,安排配货、发货等物流相关事项。
Positions of the e-commerce operation team are as follows:
1. Functions of the Operation Department: Responsible for the top-down integration of internal resources of the team, planning, organization, follow-up of the team's operational affairs, control of the overall situation, comprehensive coordination, and control of the team's direction.
2. Functions of the Merchandise Department: Customize sales products according to market sales trends, foresee market trends, quickly and accurately place orders, follow up on the arrival cycle of goods, analyze product data, and pay attention to the dynamic sales rate of goods.
3. Functions of the Promotion Department: According to traffic indicators, through through trains, diamond exhibitions, activities and other means, increase store traffic, enhance marketing effects and reduce costs.
4. Functions of the Marketing Department: Responsible for project promotion positioning and theme planning and design work, enhance buyers' shopping experience through its own theme marketing and combined with Taobao activities, while enhancing marketing effects and providing store conversion rates. 5. Sales Department Functions: Directly face consumers, use the best service attitude, sales skills, find and meet buyers' needs, provide good after-sales service, and provide buyers with a good customer experience. 6. Logistics Department Functions: Manage inventory, arrange distribution, delivery and other logistics-related matters.