1. The difference in goods. The goods operated by Tmall stores need to have their own brands or brand authorization, but Taobao does not, so Tmall operations need to know more about brand rules.

2. The difference in entities. Tmall stores can only be companies, while Taobao stores can be individuals. At the end of each year, they need to issue invoices to Tmall, but Taobao does not need them, so Tmall operations also need to understand the knowledge of industrial and commercial taxation.

3. The difference in rules. Tmall operations need to know more official rules than Taobao operations, such as invoices, delivery time, and seven-day unconditional after-sales service. These are not required on Taobao, but they are required on Tmall.

Fourth, the difference in promotion. Except for a few activities such as daily specials, trial centers, and Double 11, the activities on the platform are basically for Tmall. Therefore, under the same conditions, Tmall stores are more likely to get activities than Taobao stores, so Tmall operations need to better understand the rules of each activity.

Five, the difference in distribution. Many Tmall stores are opened by brands to expand sales or have distribution needs. There are relatively few distribution platforms in Taobao stores, so Tmall operations need to better understand distribution management.

Six, the difference in costs. Every sale of Tmall stores must be commissioned to Tmall, so these need to be included in the cost when doing any promotion, but Taobao does not need to.