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How to set up Taobao customer operation platform

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1/4

登录淘宝卖家中心——营销中心——客户运营平台进入客户运营平台后台;选择

"运营计划——智能营销

"

2/4

选择“兴趣客户转化”工具,点击创建(自动化周期性营销场景,针对最近3-10天有加购收藏,但是最近10天没有成交的客户,进行优惠券、短信和定向海报的营销组合投放,提升成交转化率);选择对应优惠券权益,设置对应的海报和连接,选择活动时间,点击创建运营计划,兴趣客户转化计划即创建成功

3/4

选择“智能复购提醒”工具(自动化周期性营销场景,针对购买过店铺某些复购率较高商品的客户,在商品复购周期内,对这些客户通过消息盒子等方式推送商品复购提醒信息。);选择关联营销商品和复购商品,选择好活动优惠券和活动时间,点击创建运营计划

4/4

需要查看对应计划的数据时,回到“智能营销”工作台,在运营计划列表中可查看对应的计划数据;修改对应计划或者终止计划

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1/4

Log in to Taobao Seller Center - Marketing Center - Customer Operation Platform to enter the customer operation platform backend; select

"Operation Plan - Intelligent Marketing

"

2/4

Select the "Interested Customer Conversion" tool and click Create (automated periodic marketing scenario, targeting customers who have added items to cart in the last 3-10 days but have not made a transaction in the last 10 days, and delivering a marketing combination of coupons, text messages and targeted posters to increase transaction conversion rate); select the corresponding coupon rights, set the corresponding posters and links, and select the activity time. Click Create Operation Plan, and the Interest Customer Conversion Plan will be created successfully

3/4

Select the "Smart Repurchase Reminder" tool (automated periodic marketing scenario, for customers who have purchased certain products with a high repurchase rate in the store, during the product repurchase cycle, these customers will be pushed product repurchase reminder information through message boxes and other methods.); Select related marketing products and repurchase products, select event coupons and event time, and click Create Operation Plan

4/4

When you need to view the data of the corresponding plan, return to the "Smart Marketing" workbench, and you can view the corresponding plan data in the operation plan list; modify the corresponding plan or terminate the plan

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