There are many things to learn in Taobao operation. I will just talk about a few of them. It is not a simple thing to operate a store on Taobao now. After all, Taobao has gone through a long time to have such a complete and comprehensive system platform. Everyone knows that the improvement process of an enterprise will only make more and more rules. Only with more rules can it operate well. Of course, when Taobao was not very prominent in everyone's eyes at the beginning, it was easy to sell goods if you opened a store on Taobao. Because the platform needs to survive, it must be able to support the few merchants to achieve a win-win situation.

But now it is different. To operate a store well, the store decoration must be good, and the product details and homepage must have outstanding selling points to get very little traffic. Yes, very little traffic.

If you want to get more exposure, you have to spend money, that is, advertising and doing through trains (through trains are a big subject. If you don't understand, you spend money and the goods are not sold). There is also diamond exhibition, which is easier than opening a through train, but it also requires skills.

The second thing is to find a way to attract repeat customers. The survival of a store depends on the repeat customer rate.