从操作上来说,淘宝直播属于内容社交,也是淘宝运营一部分,之前淘宝运营也要负责淘宝直播的,后来随着竞争越来越激烈,运营也需要精细化了,所以就把淘宝直播运营独立出来了!
作为一个淘宝运营掌握的东西需要很全面,这个是大原因还是因为淘宝体量太大,流量分发也杂,规则还多等等,什么数据分析,资源对接,视觉创意,同行对比等等都需要掌握!相比于淘宝直播运营就复杂了很多,毕竟影响直播流量的维度木有那么多,学习起来也快很多!
From an operational point of view, Taobao live streaming belongs to content social networking and is also a part of Taobao operations. Previously, Taobao operations were also responsible for Taobao live streaming. Later, as competition became more and more fierce, operations also needed to be refined, so Taobao live streaming operations were separated!
As a Taobao operator, you need to master a wide range of things. This is mainly because Taobao is too large, traffic distribution is complicated, there are many rules, etc. You need to master data analysis, resource docking, visual creativity, peer comparison, etc.! Compared with Taobao live streaming operations, it is much more complicated. After all, there are not so many dimensions that affect live streaming traffic, and it is much faster to learn!