第一步:对店铺要有一个定位,看你的产品适合走哪些路线,你的产品质量杠杠的又受大家喜欢,可以走走高中端的路线,看看你们的产品是适合批发还是零售,店铺的定位很重要。
第二步:对市场要有一定了解,对你所出售的产品要一定程度的去了解他,如果自己都不知道自己所卖的产品有什么作用的话那顾客一问你就玩完了。
第三步:刷单,现在淘宝店铺的刷单已经成了常态,大部分商家都为自己店铺请了很多刷手提升自己店铺的销量,当然淘宝是禁止刷单的,但我们还是需要去了解下的。
第四步:学会加入淘宝的各种活动,如天天特价,淘宝热卖等等这些活动是必要参加的,活动的流量通常比较大,这样更能帮助你的店铺提升销量。
第五步:店铺营销工具的使用,如淘宝群,生意参谋等等必要的工具等等,使用这些工具可以帮你查看店铺的各种数据使你更了解当前的店铺状况。
第六步:学会使用ps的基本工具,这个不要求一定会,但相信很多去比较小一点的公司面试时可能不会招美工,这时你会的话至少还能先用着,不然到时候需要图片的话就没办法了。
第七步:学会做好总结,学会在尝试中吸取经验,在一年或者一个月中各种不同的数据你需要记录好,到时你就知道这个产品什么时候是淡季什么时候吧是旺季,什么时候参加活动比较好,等等,到了年终的时候就可以和老板报告这一年的运营情况。
The first step: You need to have a positioning for your store, see which route your products are suitable for, your product quality is good and popular, you can go for the high-end route, see if your products are suitable for wholesale or retail, the positioning of the store is very important.
The second step: You must have a certain understanding of the market, and understand the products you sell to a certain extent. If you don’t know what the products you sell are for, then you are finished as soon as the customer asks.
The third step: brushing orders. Now brushing orders in Taobao stores has become the norm. Most merchants have hired many brushers for their stores to increase their sales. Of course, Taobao prohibits brushing orders, but we still need to understand it.
The fourth step: Learn to join various Taobao activities, such as daily specials, Taobao hot sales, etc. These activities are necessary to participate in. The traffic of the activities is usually large, which can help your store increase sales.
Step 5: Use store marketing tools, such as Taobao groups, business advisors and other necessary tools, etc. Using these tools can help you view various store data so that you can better understand the current store status.
Step 6: Learn to use basic PS tools. You don’t have to know how to use them, but I believe that many smaller companies may not hire artists when they interview. If you know how to use them, you can at least use them first. Otherwise, you won’t be able to use them when you need pictures.
Step 7: Learn to make good summaries and learn to gain experience through trial and error. You need to record various data in a year or a month. Then you will know when this product is in the off-season or the peak season, when it is better to participate in activities, etc. At the end of the year, you can report to your boss on the year’s operations.