1. Specific data analysis. You need to analyze the data of the entire industry, and use these data to decide the main models to predict which models will sell well.

You also need to analyze the data of your own store, including traffic, conversion rate, payment, etc., and use these data to determine what problems your store currently has and what needs to be improved.

2. Product selection. You only need to choose two or three models, one for the hot model, and the other two for the auxiliary models. After the hot model has problems, the auxiliary models can also get traffic, so as to avoid the store being affected by the hot model and dying all of a sudden.

Because the Taobao platform will measure the comprehensive operating capabilities of the store, this practice has developed into a platform trend. As long as the store's capabilities are good, it will get more traffic.

3. Traffic diversion and promotion. It is necessary to actively promote the store, and use different channels, including social media, to promote the store to attract more fans and increase the sales of the store. Establish a fan communication group to increase the stickiness of the store fans.

4. Through train. When the store has a certain sales foundation, we should open the through train. There are two major benefits to opening the through train at this time.

Further increase exposure and increase the number of visiting users.

Reduce the proportion of orders that are returned by yourself, but we cannot use the traffic brought by the through train as the main source of traffic for the store. After all, the through train is just a paid traffic diversion tool.

The traffic of a store that is truly in its rising period mainly comes from natural search traffic, which accounts for more than 60% of the traffic, while the through train accounts for 10%-20%.