1. Create product route

1. High customer unit price

It is more appropriate to use through train promotion, use through train to pull traffic, customer service to convert, high customer unit price inquiry rate is relatively high, customer service is very important, shop around to see the customer service quality, this category is generally furniture decoration. Through train emphasizes long-term investment, not to say that I drive a car for a day today, a month, it will be effective immediately, this method is not recommended for those with limited funds, there are too many articles about through trains, I will not say more here.

2. Low customer unit price

If the price is low, you have to go in volume, and if you can go in volume, the ranking will naturally go up. You can set a low-price drainage model to help the store exposure.

3. Product selection

No matter what product it is, there must be market capacity, and the best price range can be selected to make it popular.

2. Visual

1. Design creativity, Taobao is to remind everyone to do design creation, rather than simply taking a photo and uploading it.

2. Magnify the selling points according to the product selling points, and list many small selling points to set off the main selling points.

3. Match the product with the visual presentation. The visual presentation of many people feels too different from the price of the product, so it must be highly matched. Take women's clothing as an example: the shooting style of low customer orders is Korean style, the shooting style of mid-range customer orders is Japanese style, and the shooting style of high customer orders is European and American style.

4. Improve the cost performance. Visual packaging is very important. Online products rely entirely on visual presentation.

3. How to make a profitable store

1. Operation technology can only make profitable stores more profitable. For junk products, no matter how powerful the technology is, it is powerless to save the situation. It is nonsense to skip the product and talk about operation.

2. For products with strong seasonality, you must control them well. By the time you promote them, it will be out of season, and a lot of money will be wasted.

Taobao e-commerce: Eight Taobao operation skills to make the store popularity soar

Four, how to use Taobao Affiliate

1. Establish a plan. Alimama has established a general plan. Different categories have different effective time, generally 8 hours. Convert Taobao Affiliate links in Taobao Alliance. The converter is required to be an account that has nothing to do with the promoted store.

2. Cabbage price

Sell goods at low prices in the form of coupons [cannot give high commissions]. Low prices and high commissions are the targets of Taobao's crackdown. This behavior will disrupt Taobao's market.

3. Suitable for low-customer unit products

For example: food, underwear, women's camisole, this type of product has a large sales volume on Taobao. It is estimated that the sales volume on the PC homepage must be 10,000. Taobao Affiliate has become a weapon.

Taobao Affiliate is based on the CPS model. After the transaction is successful, the commission is collected. This method is equivalent to collecting money after the effect is achieved, which is in line with the psychology of small sellers. However, Taobao Affiliate does not promote you just because you set a high commission. Because there is no sales volume in the early stage, based on the herd mentality of buyers, the conversion rate of new models will be very low. As a result, Taobao Affiliates work hard for a long time but earn nothing. Basically, no one works for nothing.

Taobao e-commerce: Eight Taobao operation skills to make the store popular

V. Taobao operation skills: store activities

1. Buy one get more free, increase product value through free gifts, and stimulate consumers.

2. Half price for the second item, low price to increase sales, without affecting the average customer price, increase the original price, and then do half