As one of China's largest e-commerce platforms, Taobao's operational strategy in 2024 can be summarized into the following three steps:

1. Strengthen user experience: Taobao will continue to invest a lot of resources to improve user experience. First, optimize the interface and functions of the website and mobile application to make it more intuitive and easy to use. Second, improve the search algorithm and recommendation system to more accurately meet user needs. This will help improve shopping efficiency and user satisfaction. In addition, Taobao will strengthen after-sales service, provide a faster and more convenient return and exchange process, and increase user trust.

2. Expand social e-commerce: Taobao will further promote the development of social e-commerce. By integrating social media and e-commerce platforms, such as cooperating with WeChat and Douyin, Taobao will provide users with more interactive and social experiences. This includes using live broadcasts, short videos, expert recommendations, etc. to provide a more vivid and realistic product display and shopping environment, and enhance users' trust in products.

3. Strengthen brand cooperation and quality assurance: Taobao will actively promote cooperation with brand owners to expand the sales scope of genuine products. By establishing a trust mechanism and quality assurance system, Taobao will ensure that users buy high-quality products. In addition, Taobao will strengthen intellectual property protection, crack down on counterfeit and shoddy goods, and maintain market order and consumer rights.

In general, Taobao will focus on improving user experience, expanding social e-commerce, and strengthening brand cooperation in 2024, and is committed to providing users with a better shopping platform and services.