"I'm not afraid of anything, but I'm afraid of Li Jiaqi saying Oh my god." Li Jiaqi's magical voice seems to still linger in my ears. As long as the lipstick recommended by Li Jiaqi, it will be snapped up crazily without exception, and once refreshed the best-selling items in major stores. Li Jiaqi, a beauty blogger known as the "lipstick brother", broke the Guinness World Record in the lipstick industry. He owns thousands of lipsticks by himself, and the record of selling 14,000 lipsticks in 5 minutes even beat Jack Ma.

His income currently ranks in the top three on the Taobao expert rankings, and he is the only male beauty expert.

In fact, before Li Jiaqi, there were many beauty bloggers who recommended various cosmetics and skin care products, but few could be as meticulous as Li Jiaqi, and gain a foothold in the lipstick industry. And according to the current situation, he is definitely number one. Li Jiaqi is second, and no one is first. During the 618 shopping festival last year, Li Jiaqi once again set a new record on Taobao Live, selling 150,000 lip glosses in one live broadcast; 5,000 Shiseido red kidneys in 3 minutes; and 40,000 cast iron pots by Sori Yanagi in 1 minute.

In the live broadcast war of Double 11 last year, Li Jiaqi once again proved his ability to bring goods with numbers. On the first day of Tmall Double 11 pre-sale, Li Jiaqi sold more than 10,000 lipsticks in 5 minutes, topping the list of Taobao live broadcast peak anchors. On Double 11, the number of online viewers of Li Jiaqi's live broadcast reached 36.82 million. Alibaba Senior Vice President Zhong Tianhua claimed that, conservatively estimated, Li Jiaqi's guided transaction volume on Double 11 will exceed 1 billion! ! ! !

Why do many people buy the things he recommends? There are many online anchors, but why can Li Jiaqi become the one who brings the most goods? There are three reasons:

1. Find your own customer base and their needs. Most of Li Jiaqi's fans are girls. Every girl needs lipstick, but how to try to find the color and brand she wants requires someone to guide her. Li Jiaqi plays this role.

2. Li Jiaqi's live broadcast has its own characteristics. Live broadcasts are too rigid and unpopular, and too ostentatious makes people feel exaggerated. Li Jiaqi is just right. His language is lively and down-to-earth, which can easily touch the hearts of girls.

3. Li Jiaqi himself has very good skin, which is white and delicate. Any lipstick on his lips can maximize the beauty of the lipstick itself.