Both Taobao live broadcast and Douyin live broadcast belong to the category of live broadcast e-commerce, but they have the following differences:

1. Different platform backgrounds: Taobao live broadcast belongs to Alibaba's Taobao, Tmall and other e-commerce platforms, while Douyin live broadcast belongs to ByteDance's Douyin, Kuaishou and other short video platforms.

2. Different live broadcast content: Taobao live broadcast mainly focuses on product display and sales. There will be professional anchors or experts in the live broadcast room to introduce products, demonstrate the effects of use, and guide the audience to place orders; Douyin live broadcast is more about entertainment, lifestyle, talent performances, etc., to attract users to watch and interact.

3. Different user groups: Taobao live broadcast mainly attracts consumers, especially mid-to-high-end consumers; Douyin live broadcast attracts more young users, especially young women.

4. Different live broadcast formats: Taobao live broadcasts are generally themed on a single product or brand, with a relatively long live broadcast time and a wider variety of products on display; Douyin live broadcasts are more likely to use short videos, with a shorter live broadcast time and richer and more diverse content.

In summary, Taobao live broadcasts and Douyin live broadcasts are different in terms of platform background, live broadcast content, user groups and live broadcast formats, but they are both important forms of live broadcast e-commerce, and have played a positive role in promoting the development of e-commerce and improving consumers' shopping experience.