Feizhu targets the generation that grew up with the Internet. Combining with Alibaba's ecosystem, it uses the Internet to provide consumers with a more personalized journey. Changing the name of Ali Travel to Feizhu is actually a move to enhance the tourism business, just like the launch of the Tmall brand. After a period of development, Tmall has a very high recognition and has become a brand of Alibaba. The launch of Feizhu is also to form a brand recognition system. Feizhu focuses on young customer groups and emphasizes personalized products for differentiated competition.