在1688平台开设新店铺需要进行一些基础设置,以下是一些常见的设置步骤:
1.注册账号并填写店铺信息:在1688官网上注册一个新账号,并填写店铺的基本信息,包括店铺名称、联系方式、公司信息等。
2.上传店铺LOGO和店铺头图:在店铺管理后台中,上传店铺LOGO和店铺头图,使店铺更具辨识度。
3.设置店铺模板:根据自己的需求选择适合的店铺模板,并进行相应的设置和调整,以展现店铺的风格和特色。
4.完善店铺分类和商品信息:在店铺管理后台中设置店铺分类,设置商品分类和属性,上传商品图片和详细描述等。
5.设置运费模板和物流方式:根据实际情况设置运费模板和物流方式,确保顺畅的物流配送。
6.完成店铺认证:为了提升店铺的信誉度,可以进行店铺认证,包括实名认证、经营资质认证等。
7.推广和营销:在店铺管理后台中开启推广和营销功能,如设置优惠券、积分活动、促销活动等,提高店铺曝光度和销售额。
Opening a new store on the 1688 platform requires some basic settings. Here are some common steps:
1. Register an account and fill in the store information: Register a new account on the 1688 official website and fill in the basic information of the store, including the store name, contact information, company information, etc.
2. Upload the store LOGO and store header image: In the store management backend, upload the store LOGO and store header image to make the store more recognizable.
3. Set up a store template: Select a suitable store template according to your needs, and make corresponding settings and adjustments to show the style and characteristics of the store.
4. Improve store classification and product information: Set up store classification, product classification and attributes, upload product pictures and detailed descriptions, etc. in the store management backend.
5. Set up freight templates and logistics methods: Set up freight templates and logistics methods according to actual conditions to ensure smooth logistics distribution.
6. Complete store certification: In order to improve the store's credibility, you can conduct store certification, including real-name certification, business qualification certification, etc.
7. Promotion and marketing: Enable promotion and marketing functions in the store management backend, such as setting coupons, points activities, promotional activities, etc., to increase store exposure and sales.
Setting suggestions:
Set the industry's minimum order quantity to lower the threshold for buyers. (Except for special customized products)
Product details page modification interface
Mixed batch
Setting suggestions:
① In the early stage of the store, you can set 1 piece, also to lower the threshold for buyers.
② In the later stage, increase the number of items and amount requirements appropriately to achieve the purpose of increasing the average order value
- Setting location:
(2) Custom classification
Setting suggestions:
① When setting custom classification, you can mainly refer to two angles: buyer search habits and excellent peer cases
② Optional classification: Classification by material, season, price, attribute, new product time, main style, category, etc.
③ All products must be added to the classification
④ Category sorting priority principle: Sort by the store's main category and auxiliary category; product category is the second sorting, according to the Alibaba Index product category ranking of the season, and sort from high to low according to the popularity;
⑤ Seasonal products: adjusted once every quarter
⑥ Non-seasonal products: real-time adjustment based on market capacity and store transaction status;
(3) Industry belt
Setting suggestions:
Product belts must be added if they can be settled in. Select the industry belt that best suits the store's positioning. A maximum of three can be added